Jef van de Graafโ„ข

โ€œ๐˜›๐˜ฐ ๐˜ด๐˜ญ๐˜ฐ๐˜ฑ, ๐˜ฐ๐˜ณ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ญ๐˜ฐ๐˜ฑ, ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ.โ€ โ€” The Anti-AI Copywriter

Canada

About

AI is a smart, cheap way to validate your business ideas quickly. But who's in charge of editing, reviewing, and optimizing your AI outputs? More importantly, how do you know they're actually converting attention into buyers while driving $100K to $1M in year-over-year revenue growth? If AI is nailing that for you, stop reading immediately; I'll only be wasting your time from here onward. If it's not โ€” or you're not sure the freelancer / agency you hired is getting it right โ€” here's my approach to online marketing and how I take the tech headache off your plate. ๐Ÿ› ๏ธ ๐— ๐—ฌ ๐—”๐—ฃ๐—ฃ๐—ฅ๐—ข๐—”๐—–๐—› Instead of juggling a freelance copywriter's fragile ego, a web developer who doesn't understand conversions, an SEO person who blames algorithms for their shortcomings, and an overpriced agency with high turnover... I run a single, unified pipeline built by a human, to convert humans: โœฆ ๐Ÿญ. ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: I think in terms of B2B messaging and market positioning that speaks to human decision-makers. โœฆ ๐Ÿฎ. ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€: I translate your strategy into custom landing pages and websites that turn visitors into buyers. โœฆ ๐Ÿฏ. ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: I obsess over metrics and fine-tune your assets to convert more from paid traffic, search, and AI. ๐Ÿค ๐—ช๐—”๐—ฌ๐—ฆ ๐—ง๐—ข ๐—ฃ๐—”๐—ฅ๐—ง๐—ก๐—˜๐—ฅ ๐—ช๐—œ๐—ง๐—› ๐— ๐—˜ [๐—”]. ๐—œ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐—น ๐—ฆ๐—ฒ๐˜๐˜‚๐—ฝ & ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต: I build your custom site or landing page, write the copy, secure the backend, and train your team to run it. You walk away with a complete digital asset and the ability to run it yourself. [๐—•]. ๐—ข๐—ป๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต (๐— ๐˜† ๐—ฃ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ): Same build as above โ€” then I stay on as your human-in-the-loop. I handle hosting, security, content updates, SEO, and CRO while you focus on running the business. Your website keeps producing leads while you're out in the field, on vacation, or enjoying a good night's sleep. * ๐—” ๐—ป๐—ผ๐—ป-๐—ป๐—ฒ๐—ด๐—ผ๐˜๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ผ๐˜๐—ต ๐—ฝ๐—ฎ๐˜๐—ต๐˜„๐—ฎ๐˜†๐˜€: You always own 100% of everything โ€” domain, hosting, licenses, files, content. I will never hold your tech stack hostage, and I don't do hidden agency lock-ins. If you ever want to hand things off to your internal team or end your time with me, just ask and I'll return the keys. ๐Ÿค” ๐—ช๐—›๐—ข ๐—›๐—œ๐—ฅ๐—˜๐—ฆ ๐— ๐—˜? I typically work with Founders, CMOs, and SMB owners who want direct execution from a single expert. Working with me gets you a conversion copywriter who knows how to code and build websites, so your messaging and your tech stack work together to drive leads. Plus, if the assets we build together don't drive revenue, I'll keep working until they do.

Experience

  • Website Consultant at BAOB.ca
    Jul 2016 - Present ยท 10 yrs

    ๐˜ž๐˜ฐ๐˜ณ๐˜ฅ๐˜—๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ž๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜‹๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ, ๐˜”๐˜ข๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜Š๐˜ฐ๐˜ฑ๐˜บ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜“๐˜ฐ๐˜ค๐˜ข๐˜ญ, ๐˜š๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ-๐˜‰๐˜ข๐˜ด๐˜ฆ๐˜ฅ ๐˜‰๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜–๐˜ธ๐˜ฏ๐˜ฆ๐˜ณ๐˜ด At BAOB.ca, I design, build, and manage WordPress websites tailored for small business owners across Canada, the United States, and Europe. My goal is to provide websites that not only look great but also drive resultsโ€”helping you attract more clients, save time, and grow your business. ๐— ๐˜† ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—œ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ: ๐ŸŒ ๐—ช๐—ผ๐—ฟ๐—ฑ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: Custom, mobile-friendly websites designed to reflect your brand and deliver a seamless user experience. Plus, local SEO to help you attract new clients and buyers "near you." ๐Ÿ”ง ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฑ ๐—ช๐—ผ๐—ฟ๐—ฑ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€ ๐— ๐—ฎ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ: Hassle-free website care, including updates, backups, and performance monitoringโ€”so you can focus on running your business. โœ’๏ธ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด & ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด: Engaging, results-driven copy crafted to connect with your audience and convert visitors into clients. ๐—ช๐—ต๐—ผ ๐—œ ๐—ช๐—ผ๐—ฟ๐—ธ ๐—•๐—ฒ๐˜€๐˜ ๐—ช๐—ถ๐˜๐—ต I specialize in helping local, service-based businesses thrive online, such as: therapists, psychologists, roofers, contractors, agencies, freelancers, and healthcare clinics. --- ๐—ก๐—ฒ๐—ฒ๐—ฑ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€? Visit https://buildanonlinebusiness.ca or email me directly at [email protected] to get started.

  • The Anti-AI Copywriter at HX Copywriting
    Jan 2026 - Present ยท 6 mos

    Copywriting is dead? Nope.

  • Founder at UseOnePage.com
    Oct 2024 - Present ยท 1 yr 9 mos

  • B2B Copywriter at Copy Ads Content
    Oct 2018 - Sep 2025 ยท 7 yrs

    Freelance Copywriter for Hire ๐Ÿค๐Ÿ’ฅ I craft clear, persuasive copy that helps B2B companies communicate their value, build trust, and drive results. Whether itโ€™s a high-converting landing page, engaging website content, or messaging that speaks directly to decision-makers, I deliver words that work as hard as you do. ๐— ๐˜† ๐—•๐Ÿฎ๐—• ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—œ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ: โœ’๏ธ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด: Crafting pages that connect and convert. โœ’๏ธ ๐—Ÿ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฎ๐—ด๐—ฒ๐˜€: Optimized for leads and conversions. โœ’๏ธ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: Helping B2B brands articulate their unique value. โœ’๏ธ ๐—ฆ๐—˜๐—ข ๐—•๐—น๐—ผ๐—ด ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜: Driving organic traffic with optimized, valuable posts. โœ’๏ธ ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: Establishing authority with strategic content. Over my 7+ years of experience, Iโ€™ve worked with companies ranging from 8-figure B2B leaders to local small business owners, helping them create copy that builds authority, sparks action, and delivers measurable results. --- ๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—š๐—ฒ๐˜ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ! ๐˜๐˜ข๐˜ท๐˜ฆ ๐˜ข ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต ๐˜ช๐˜ฏ ๐˜ฎ๐˜ช๐˜ฏ๐˜ฅ? ๐˜•๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ข ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ ๐˜ค๐˜ฐ๐˜ฑ๐˜บ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฒ๐˜ถ๐˜ฐ๐˜ต๐˜ฆ? ๐Ÿ“ง Write an email: jef [at] copyadscontent.com ๐ŸŒ Learn more at: https://copyadscontent.com

  • Private English Teacher at Kirin English School
    Dec 2014 - Jul 2016 ยท 1 yr 8 mos

    I started a small, English teaching service in Tokuyama, Japan. I researched the "best methods" to help Japanese people learn English effectively. I infused Montesorri ideas and student-centered techniques into my style. My service grew from 0 to 60 students within 7 months (and I didn't know any Japanese at that time). Children, adults, and business leaders loved my lessons. Some investors sought my style and offered $50,000 USD to convert my ideas into a real company. I turned it down to pursue my dream as a writer. Oops? Companies I worked with: TK Works | Steel sheet metal manufacturer + Medical technology department MeiSei Syoukou | Steel valve distributor