Leuven, Flemish Region, Belgium
Strategic marketing manager with experience in marketing strategy, planning, research, and proposition development, both in B2C and B2B, in various industries such as banking, retail, and IT. My core competences include brand strategy, marketing budget management, brand tracking, market research, customer journey management, and stakeholder management. I have an MBA from Melbourne Business School, where I studied under world renowned marketing professor Mark Ritson. My mission is to grow Dustin's brand awareness and offering among the SMB and LCP segments in Belgium, and to contribute to Dustin's revenue growth in the online and relational business.
I am responsible for the strategic marketing of Dustin's relational business across all 6 markets (Sweden, Norway, Denmark, Finland, Netherlands & Belgium).
- Responsible for the SMB segment in the Benelux, increasing non-customer awareness and consideration, and driving loyalty - Senior stakeholder management across the European marketing organisation and the Benelux sales organisation - Lead annual marketing planning and budget setting for SMB Benelux - Responsible for marketing plans from conception through to execution and evaluation - Drive go-to-market planning and execution for new propositions like Managed Services
As a Country Marketing Manager I was responsible for all Dustin branded marketing activities in Belgium. I collaborated closely with senior stakeholders across the entire European marketing and sales organisation and I steered the internal and external media and creative teams in order to achieve Belgium-specific goals. I was accountable for growing Dustin's brand awareness in Belgium within the SMB and LCP (large corporate and public) segments through targeted and broad reach activities. Next to this I made sure Dustin's offering was increasingly known among target customer sets. These efforts directly and indirectly contributed to Dustin's revenue growth in Belgium, both in the online and in the relational business.
As a marketing strategist at Colruyt, I was responsible for a number of projects spanning the entire commercial organisation (purchasing, sales, marketing). This included the foundational strategy for Colruyt's stores of the future, customer journey mapping and management, e-commerce strategy, structuring winback and loyalty programs and much more.
When I moved back to Belgium, I took the opportunity for a career break. I traveled, made furniture and settled back into Belgian society. Would highly recommend!
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