South Orange Village, New Jersey, United States
An “integrated specialist” in marketing and communications. Expert analytical marketing skills, combined with the ability to develop unique ideas. Studies a product or company situation and comes up with strategies to solve problems. Turns ideas into effective advertising and promotional executions. Continues to succeed over and over. Can direct and/or execute research, media and creative. Creates trust in co-workers and clients. Co-founder and president of start-up ZAK Advertising, acquiring over 25 accounts and growing billings to $20 million. Managed major accounts at New York agencies Grey and Lintas, in food and beverages, airlines, retailing, toys, housewares and technology. Managed budgets up to $60 million, guiding brands to new levels of success and launching national brands. Specialties: Branding and Brand Identity. Insightful analysis and creative solutions for marketing and advertising. Expertise in wide range of products and services, including food and beverages, housewares, retailing, publishing, technology.
An “integrated specialist” who knows account or project direction, as well as research, media and creative. With an uncommon ability to direct these activities OR execute them. Creates trust in co-workers and clients. Expert analytical marketing skills, combined with the ability to develop unique ideas. Studies a product or company situation and comes up with strategies to solve problems. Turns ideas into effective advertising and promotional executions. Continues to succeed over and over.
Founded ZAK Advertising and led it to $20 million in billings, directing all agency functions and working in partnership with client top management in a wide range of industries. Clients included: Syms Discount Clothing, ABC Carpet & Home, STMicroelectronics Putnam-Berkley Books, Whitney’s Yogurt, Wüsthof-Trident Cutlery, Zwilling J.A. Henckels, Emile Henry Ovenware, Brooklyn Bottling.
Acct. Exec. then Acct. Supervisor on key brands in General Foods Maxwell House Coffee and Post Cereal Divisions, progressing to VP level. Played key role in agency's win of Northwest Airlines account, then recruiting a 20-person team at Grey Minneapolis office and managed day-to-day account activities and client contact. Returning to NY to run key Kenner Toy brands. Introduced Care Bears and DC Superpowers brands.