Singapore
Entrepreneurial business leader with over 10 years of experience in product management, product innovation, digital transformation, and business strategy. Scaled DishTheFish from concept to a profitable, multi-channel brand, achieving 300% revenue growth, 65% customer retention, and improving operational efficiency by 25%. Recognized with the IDC Digital Transformation Award (2018) and Spirit of Enterprise Award (2019) for delivering measurable business impact and innovative retail solutions. Proven expertise in end-to-end product development, from ideation to launch, and in building cross-functional teams, operational processes, and scalable infrastructure to support business growth. Skilled in go-to-market strategy, P&L management, technology integration, and operational optimization, with a strong focus on data-driven decision making. Achieve Distinction in the BCG RISE Digital Transformation & Change Management Program to deepen knowledge in innovation leadership and organizational change. Passionate about creating products from 0 to 1 and scaling businesses that balance exceptional customer experience with operational efficiency. Open to connecting with professionals in product management, digital transformation, business strategy, innovation leadership, and operations, to exchange insights, share best practices, and explore collaboration opportunities. Key Skills: -Product Management & Innovation -Digital Transformation & Technology Integration -Go-to-Market Strategy & Execution -P&L Management & Operational Efficiency -Team Leadership & Cross-Functional Collaboration -Data-Driven Decision Making Let’s connect to discuss innovative product development, scaling high-performing teams, and driving measurable growth.
Strategy & Growth • Designed and executed growth strategy that scaled business from concept to multi-channel operation (physical stores and four digital platforms – Shopify, Shopee, Lazada and Redmart). • Launched a premium seafood brand, partnering with 6 service providers, 3 logistics, and 2 payment platforms, driving 30% growth in reach and 20% improvement in unit economics. Product & Innovation • Built and managed end-to-end product portfolio of 500+ SKUs, including fresh seafood, ready-to-cook, value-added items. • Developed and launched e-commerce platform and mobile ordering experience; integrated with 3 logistics partners for last-mile delivery, achieving 99% of parcel fulfillment rate. • Leveraged customer data from 10,000+ users to refine product assortment, implement subscription models, and attain up to 89% customer retention rate. Leadership & Operations • Hired, trained, and led a team of 10 staff across retail, operations, and digital functions. • Streamlined supply chain, quality, and service operations — achieving a 65% customer retention rate and boosting efficiency through cloud (Shopify, HReasily, Xero, Klaviyo, Google Analytics, Facebook and Instagram Advertising Tools) and automation tools (Make, Zapier). • Designed robust supply chain & quality control processes; reduced product spoilage/wastage by 25% and managed full P&L responsibility, driving profitability through pricing, cost controls, and vendor negotiations.
• Invited to join the YBLN network with a membership of 27,000 of young entrepreneurs, next-generation business owners and emerging corporate leaders and facilitated in networking and sharing events hosted both locally and in Asia-Pacific.
• Conceived strategic advice on project commercialization and shared entrepreneurial insights with over 300 committee members and students.
Achieve Distinction in areas - PMO and Change Management - Innovation Immersion Project - Human Centered Design - Digital Transformation and Change Management - Capstone Project
• Spearheaded relationships on behalf of Singapore’s seafood companies with the three trade commissions of Scotland, UK and USA.