The Randstad, Netherlands
Sales and Marketing professional with a track record in international sales and distribution. Results driven with strong analytical skills to quickly understand complex situations and identify commercial opportunities. Used to working in a complex corporate matrix structure. Strong communicator, people manager who is able to converse at all levels in English, German and Dutch. Specialities: Sales & marketing, people management, buying & sourcing, change management, category & product management, distribution sales, channel sales, international sales, managing relationships, project management.
Royal Boon Edam is a manufacturer and global market leader of architectural & high security revolving doors, mantraps and speed gates. As Manager International Partnerships, I build and scale long-term collaborations that drive sustainable international growth. I work at the intersection of strategy, sales, and relationship management—aligning partners, markets, and internal stakeholders to create mutual value. My focus lies on identifying the right strategic partners, structuring win-win agreements, and nurturing trusted relationships across cultures and regions. I thrive in complex international environments where clear communication, commercial insight, and cultural sensitivity are key to success. 🔹 Partnership strategy & development 🔹 International stakeholder management 🔹 Market entry & expansion 🔹 Contract negotiation & long-term value creation
Ownership and development of EMEA product category strategy for IP Video and Networking products. Managing a team of 11 regional product category managers. Strategic vendor relationships, new vendor selection and EMEA portfolio management plus product/category life cycle management. Development and implementation of marketing programs plus growth and promotional campaigns. Results; 11% CAGR over last 5 years.
Managing vendor relationships at EMEA level, optimizing commercial conditions whilst maintaining excellent relationships with key suppliers. Streamlining EMEA Video/IP vendor portfolio across EMEA region.
Heading the ADI sales divisions (Video/IP, Intruder, Access Control and Fire detection) in Purmerend and Sliedrecht, 30 staff. Project Lead for SAP ERP and e-commerce implementation in the Benelux region during 2012. Accomplishments beside budget results include; the successful introduction of some key IP video vendors in the Netherlands, making ADI one of the leading local IP distributors.Transitioning two sales organisations into one after the acquisition of one of the main competitors, and setting up strong promotional campaigns resulting in long term results.
Responsible for the internal (3fte) and external (4fte) export sales teams. Sales to ME-NA and Eastern EU.
Managing various projects concerning sales growth, marketing, quality improvement and efficiency. Teaching, mentoring and certifying Green Belt trainees at several European Honeywell sites.
Operations and Product Management activities for Honeywell Video CCTV products within EMEA.