Doha, Qatar
I am a seasoned digital director and entrepreneur with a passion for developing and executing successful digital strategies for clients across multiple industries. My expertise includes programmatic advertising, social media advertising, paid search, tagging, and analytics. Additionally, I have a keen interest in entrepreneurship. As a digital director, I have led cross-functional teams in developing and executing comprehensive digital strategies that align with business objectives and drive growth. I have a proven track record of delivering successful campaigns that increase brand visibility, generate high-quality leads and conversions, and maximize ROI for clients.
As a Digital Director, I currently serve as the digital lead for a group of clients, including Simply Energy, RMIT, and Travel Texas. I work closely with cross-functional teams, including strategy and insights, programmatic and social, and paid search, to develop and execute comprehensive digital strategies that drive growth and revenue. In addition, I have led projects related to marketing mix modelling and attribution, using data-driven insights to optimize campaign performance and maximize ROI. I am a collaborative leader who enjoys working closely with cross-functional teams and external partners to achieve shared goals. I am highly adept at developing effective relationships with clients, and my ability to communicate complex digital concepts in a clear and concise manner has helped me maintain strong client relationships.
As a Senior Trader, I developed and executed programmatic, social, and search campaigns across domestic, EMEA, and APAC markets. I worked closely with clients to understand their business objectives and developed comprehensive strategies to achieve them. By leveraging my expertise in optimizing campaigns, I delivered strong results in terms of growth and revenue. I collaborated with cross-functional teams to continuously improve processes and ensure successful execution of campaigns. I also monitored industry trends and leveraged data-driven insights to inform campaign optimizations.