Jeff Ortegon

Hybrid Creative Leader | Brand • Tech • Advertising • Media • AI | AI Enthusiast

United States

About

I’m a hybrid creative leader who blends right-brain imagination with left-brain operational rigor. Across global agencies and tech organizations, I’ve built and led high-performing design teams that deliver world-class creative - while architecting the systems, workflows, and clarity required to scale it. My passion sits at the intersection of AI and human creativity, where I transform complexity into impactful, modern solutions. With deep experience in design, marketing, advertising, AI, tech, and media, I guide teams to push craft excellence, innovate responsibly, and create work that resonates, performs, and moves brands forward.

Experience

  • Saatchi & Saatchi Health ()
    • VP Design Craft & Gen AI
      Jan 2026 - Present · 7 mos

      Building and scaling Design, UI/UX, and GenAI capabilities while elevating design craft and AI-driven innovation. Partnering across creative and leadership teams to transform big ideas into intelligent brand and digital experiences.

    • Creative Lead
      Oct 2025 - Dec 2025 · 3 mos

      Partnered with creative and account leadership on high-impact pitches, client work, and brand visual identity evolution. Acted as a creative closer—bringing senior-level craft, clarity, and speed to elevate ideas into client-ready, market-ready executions.

  • Principal Creative Consultant at Tessera Labs
    Aug 2025 - Oct 2025 · 3 mos

    Collaborated with the founding team to craft the visual identity for Tessera, a multi-agent AI platform transforming complex enterprise ERP systems. Led brand foundation development—logo, color system, and visual language—to clearly express the platform’s promise of rapid, secure, intelligent transformation.

  • Head of Design at Turing.com
    Mar 2022 - Jun 2025 · 3 yrs 4 mos

    Leading brand marketing design and creative services to elevate Turing’s B2B AI presence through unified systems, data-driven design, and strategic innovation.

  • Board Member, Client Advisory Board at Superside
    Sep 2023 - Aug 2024 · 1 yr

    Advised Superside’s leadership on creative service strategy, product direction, and customer experience from a client-centered perspective.

  • VP, Global Head of Design at Publicis Groupe
    Nov 2020 - Mar 2022 · 1 yr 5 mos

    Directed a global in-house creative studio to build integrated brand systems and drive creative innovation, contributing to major wins with clients like Disney, Meta, and Inspire Brands.