Calgary, Alberta, Canada
Global Marketing & Sales Advisor / Culture Builder / Board Member / Co-Creator of the Unified Commercial Engine/ International Fly-Fishing Host Strategic, people-first executive with 30+ years of experience leading high-performing global teams (up to 200 professionals) across marketing, sales, and customer success. Known for building innovative, measurable go-to-market strategies and fostering cultures rooted in empathy, integrity, and shared purpose. Co-creator of the Unified Commercial Engine—a transformative model that integrates marketing, sales, and customer adoption into one connected team. Featured in the 2022 Harvard Business Review article “Traditional B2B Sales and Marketing Are Becoming Obsolete.” Brings a unique blend of client-side and agency-side consulting experience, backed by a proven track record of delivering global, integrated marketing plans recognized as industry best practices. Combines advanced methodologies with a hands-on approach to execution and accountability. Frequent speaker and recognized authority on: • Marketing accountability & strategic planning • Brand strategy & marketing-sales alignment • Corporate culture & employee engagement Lifelong student of the marketing profession. Passionate about driving impact through clarity, connection, and collaboration. Proud board member for The N50 Project, helping to bring digital tools and skills to the Next 50% of the world, eradicating digital poverty. Global fly-fishing host with Moccasin Fly Club, offering hosted experiences in some of the most sought after destinations in the world. https://moccasinflyclub.com/
Pretzl is the technology-plus-people partner built for the reality of modern buyer journeys—messy, non-linear, and full of hidden signals. We thrive in the complexity, decoding patterns others can’t see, to drive measurable gains in pipeline growth, buyer experience, cost efficiency, and speed-to-market. As a full-service marketing and sales partner operating across North America, EMEA, and APAC, we combine AI, data, human consultancy, and agency expertise to bring clarity to the buyer journey. Helping you get closer to how your customers actually buy. I serve as a strategic advisor to global sales and marketing leaders everywhere, delivering deep insights into their buyer groups and behaviors. By pinpointing where engagement is thriving—and where it’s stuck—I help teams unlock rapid pipeline growth, optimize spend, and elevate the buyer experience. In addition, I forge alliances and partnerships with organizations and individuals that share a passion for transforming and innovating sales and marketing approaches.
The N50 Project was formed by a group of leading technology partners focused on Digital Poverty. Nearly half of the world’s population doesn’t participate in the digital world - that’s 3.1 billion people who are desperate for technology to enrich their everyday lives and their futures. Our superpower is mobilizing the strengths of our 240+ partner organizations and not just talking about the problems, but doing something about them.
Moccasin Fly Club is a community-based brand that handles travel arrangements and hosted fly-fishing trips, to the most sought-after destinations in the world. My personal focus includes permit-focused trips to Mexico, Belize, Australia, New Zealand and Oman. Check out https://moccasinflyclub.com/ or contact me for the annual line up of events, trips and dates.
Accountable for leading brand, culture, and the Unified Commercial Engine at SMART.