Ann Arbor, Michigan, United States
As Founder and CEO of CX Group, I lead a portfolio of customer experience companies focused on one core outcome: de-risking multi-location revenue by addressing the experience breakdowns that quietly undermine performance at scale. Across retail, restaurant, automotive, healthcare, financial services, and consumer brands, CX Group helps organizations diagnose where experience breaks down, prioritize what matters most, and resolve what silently erodes customer demand, loyalty, and operational consistency. Our operating companies play distinct and complementary roles within that system. Second To None applies the HUMAN CX™ framework to resolve experience breakdowns through human-centered insight, helping brands strengthen trust, connection, and demand in the moments people actually feel. BestMark reinforces resolution by validating real-world execution at scale, ensuring the moments that matter most are delivered consistently across locations, teams, and environments. Together, our teams and field network provide leaders with clarity, focus, and confidence, not just data. We help organizations see where experience risk lives, act decisively on what matters most, and sustain improvement over time.
CX Group is a portfolio of customer experience and market research companies serving North America’s most respected multi-location brands. We provide clients with unified access to advanced analytics, proprietary HUMAN CX™ and Win the Moments That Matter™ methodologies, and a shared operational backbone built for quality, speed, and insight. Focus areas: Experience design & measurement Mystery shopping & compliance programs Customer & employee journey evaluations Data analytics & operational insights (Catapult™ and BestMetrix platforms) Industry leadership in retail, restaurant, healthcare, automotive, and financial services
BestMark empowers brands to Win the Moments That Matter™ through customer and employee experience measurement programs built for speed, accuracy, and operational impact. As one of North America’s most experienced mystery shopping and field research firms, BestMark combines nationwide scale with a pragmatic, performance-driven approach to experience improvement. Core solutions: large-scale data collection, mystery shopping, customer satisfaction programs, compliance audits and analytics reporting.
Second To None helps brands create meaningful customer experiences through our proprietary HUMAN CX™ Framework — a people-first approach to measuring, designing, and improving performance at every touchpoint. We partner with enterprise and mid-market organizations to deliver actionable insights that strengthen brand trust, operational excellence, and long-term customer loyalty. Clients include: leading brands in retail, grocery, QSR, healthcare, banking, automotive, and consumer services.