Dallas-Fort Worth Metroplex
Highly accomplished sales and marketing expert with a notable career driving sales objectives and brand initiatives of consumer products. Invaluable strategist who is exceptional at opportunity evaluation, plan development, and retail implementation for $1B brands. Honorable leader who excels at building strong collaborative relationships across all organizational levels. Highly admired by retail leaders with a track record of consistently exceeding performance goals. Specialties: • Operations leadership • Marketing • Business Planning and Selling • Customer Relationship Alignment • Brand Management • Account Management • Category Management • Brand Positioning • Budget Planning and Managing • Data Analysis • New Product Launch • Broker Management • Advertising Agency Management
Hire, train, and manage Regional Managers, maintain National/Key Account base, and drive business expansion. Currently manage two Regionals who oversee the Central US retail and distributor accounts while driving internal and external business objectives to ensure respective and collective goals are exceeded. Responsible for expanding Challenge Dairy retail products east of Texas, and proudly accomplished national distribution this year (2016). Personal account base: Walmart, Target, SEG, Harris Teeter, Lowe's, Food Lion, Ingle's, Shaw's, and global Military business.
Analyst, planner, sales and service provider, broker manager, and P&L expert for the South Central US region. Worked with retailers and distributors to deliver our respective goals across many metrics. Vastly exceeded expectations and was rewarded with a promotion. Some of my partners: AWG, AGBR, Affiliated, United, Albertson's, Randall's, Brookshire Grocers, Brookshire Brothers, C&S Houston, HEB, Tom Thumb
Partner with key retail and distributor organizations throughout the Central United States. Coordinate with outlets to ensure their business objectives are exceeded by incorporating aggressive internal and personal initiatives. Utilize broker network to assist with driving sales and distribution goals to record levels. Some accounts include: meijer, Jewel, KeHE, Supervalu, Spartan, S. Abraham, AWG, HEB, Menard's, Dierbergs, Schnucks, Roundy's, Gordon Food Service
Role: Plan and develop marketing efforts for $1B brand; retail strategy, POS, and new products. Responsible for coordinating activities with leaders in production, sales, advertising, retail/event promotions, research and development, marketing research, purchasing, distribution, package development, and finance. Craft well-designed business plans for presentation to Sr. Leadership and secure capital to fund brand initiatives. Key Accomplishments: • Exploited market opportunity with new product packaging for fast-growing segment that amplified distribution 56% and delivered 107% YTD volume increase. • Directed pricing and distribution strategy for failing SKU that increased average weekly volume 192% and average weekly gross margin dollars 42%. • Launched new packaging for 22 existing SKUs, and led an astonishing 21 day project completion for 9 brand new SKUs