Netherlands
I am a curiousity-driven individual with an international background always striving to achieve the best results enthusiastically. A team player, who works best in a multi-cultural and creative environment, being open to new ideas. My drive is to further understand the (neurological) mechanisms that drive human decision-making, and how this knowledge can be used to improve it.
Developed, programmed, analyzed qualitative & quantitative data for both marketing communication and pricing studies to answer clients business questions. Some achievements: - Successfully managed a taste test in Rotterdam & Düsseldorf - Tested and evaluated a new research methodology (comparable to eye-tracking) against the current methodology used - Set up the foundations for researching the neurological underpinnings of a psychological theory and its practical implications for SKIM
Performing simulatious EEG-fMRI experiments to discover the role of confidence as an internal learning mechanism. Tasks: - Learning the basics of Matlab - Preparing and monitoring participants with EEG and fMRI experiments - Preprocessing EEG data - Analysing behavioural data
Recruitment and managment of qLearning Campus Ambassadors, who create content for the app, at the Rotterdam School of Management and Delft University of Technology.
In the BeNeLux and UK regions: - Recruitment and managment of Campus Ambassadors at universities - Introductory marketing campaigns of the app at these universities - Content quality assurance within the app Additional Responsibilities: - Google Adwords campaign in Germany - Facebook Install Advertisement creation
Conducted secondary market research on the German online fashion industry.