Greater Lexington Area
Seventeen years of increasing responsibilities with media in the sports world, with a concentration in the Thoroughbred horse racing industry since 2002. Award-winning writer with expertise in company communications, in-depth reporting, digital marketing, team collaboration, juggling assignments and meeting deadlines. Knowledgeable in video production and editing, copy editing, website management and social media, including advertising campaigns.
Public relations and publishing professional with expertise as a writer, analyst and in producing video content.
Devised company communications, geared toward syndicate clients in keeping them up-to-date about the horses in which they owned interests. Produced two or three newsletters a week with features, race previews and recaps, industry news and the latest on about 100 horses spread between North America, Europe, South Africa and Australia. Planned publicity efforts with the CEO, including advertising and social media accounts on Facebook, Instagram, Twitter and Youtube, and managed the company website. Developed and managed the Stan Bergstein Writing Award for Turf writing with a $25,000 first prize, planning the award presentation and recruiting judges that included Bill Nack, Bill Plaschke and Frank DeFord.
Started as a writer for the Thoroughbred Times Today newsletter, rose to lead writer for the Triple Crown and Breeders’ Cup for all company publications. From 2007 to 2011, wrote the magazine lede for the Kentucky Derby. Wrote the lede magazine piece for all three Triple Crown events in 2009 and 2010 and was scheduled to do so again in 2011 before resigning just before the Belmont Stakes. Initiated a weekly analysis series, the Road to the Triple Crown, that was usually the most popular story on the website and prominent in the daily newsletter, from 2006 to 2011. From 2008 to 2011, the series carried a sponsor.