Jeff Hoffman, CPA

Chief Financial Officer, Kona Ice

Cincinnati Metropolitan Area

About

Finance & Accounting leader adaptive across diverse contexts with +20 years’ experience as Big Four auditor and Procter & Gamble / General Electric finance manager, controller, internal audit leader, and CFO. Now CFO of the largest mobile food & beverage company in the world with +3k retail points of sale across North America. Organizational architect who built a global audit organization and matured an end-to-end joint venture finance operation. Practical experience leading migrations of personnel, policy, and information systems spanning fledgling startups to established giants. Player-coach bridging gaps and switching hats between strategist, implementer, and operator. Global organizational leadership of +60 employees. Comfortable in a trial balance, shop floor, Kona Ice truck, and boardroom.

Experience

  • Chief Financial Officer at Kona Ice
    Nov 2021 - Present · 4 yrs 8 mos

  • GE (6 yrs 1 mo)
    • CFO, GE Passport LLC (Joint Venture)
      2019 - 2021 · 2 yrs

    • Global Leader, Risk and Controls Team
      2016 - 2019 · 3 yrs

    • Regional Controller, NA Closing & Reporting
      2015 - 2016 · 1 yr

  • Procter & Gamble (8 yrs 1 mo)
    • Global Group Leader, Health Care FP&A
      2014 - 2015 · 1 yr

    • Senior Finance Manager, Global Oral Care
      2011 - 2014 · 3 yrs

    • Internal Controls Manager, Global Internal Audit
      2007 - 2011 · 4 yrs

  • Senior Auditor / Consultant at EY
    2003 - 2006 · 3 yrs