Greater Toronto Area, Canada
An energetic, results oriented professional with nearly 20 years experience in business development, sponsorship, partnerships, marketing and event management. A creative thinker with a history of developing and launching new initiatives and programs that are built to last. Founder & CEO of One Eleven Management Group that launched in 2017 - a unique sports and entertainment company that specializes in partnerships, sponsorship, consulting and event management. One Eleven Management Group represents some of Canada’s most well-known personalities, athletes and properties. They include: Gemini winning TSN host James Duthie; PGA Tour/European Tour player Aaron Cockerill; comedian & actor Gerry Dee; sportscasters Lindsay Hamilton and Natasha Staniszewski, PWHL executive and 4-time Olympic gold medalist Jayna Hefford; curling legend and Olympic Gold Medalist Jennifer Jones; PGA Tour Americas players Noah Steele & Matthew Anderson; the PGA of Canada and world class golf resorts Cabot Links and TPC Toronto. Named a Distinguished Graduate of Brock University in 2017. Three-time finalist for Five to Watch - Canada's Under 40 Sports Business Awards. Recognized as one of Canada’s Sports Business Thought Leaders by Sports Business Canada in 2016. Named one of the Most Influential People in Canadian Golf by Canadian Golfer in 2013. Named one of the Most Interesting People in Ontario Golf by Ontario Golf Magazine in 2010.
One Eleven Management Group is a unique sports and entertainment company that specializes in partnerships, sponsorship, consulting and talent/event management. Representing and managing some of Canada's most well known athletes, personalities & properties with services ranging from contract negotiation to endorsement deals and from corporate event bookings to sponsorship consulting. Clients include: PGA of Canada - managing all national partnerships for the governing body of the 3,600 PGA Professionals in Canada from national championships, grassroots/sales/education programs and the world class RBC PGA Scramble. Gerry Dee - Comedian and Actor - managing partnerships and corporate speaking events. James Duthie - Gemini award winning TV host for Canada's biggest sporting events on TSN. Natasha Staniszewski - Sports Broadcaster - Staniszewski was anchor on TSN's SPORTSCENTRE for a decade, bringing millions of viewers the most up-to-date news from the world of sports. Cabot Links - Canada's #1 ranked course and golf resort. Face-Off for Charity - annual celebrity golf match held at TPC Toronto on behalf of the Humeniuk Foundation raising money for a variety of charities. Team Jennifer Jones - one of the most recognizable and successful curling teams of all-time and 2014 Olympic Gold Medalist Jayna Hefford - One of the most decorated Olympians in Canadian history and leader of the PWHL TPC Toronto at Osprey Valley - the first ever PGATour TPC Network facility in Canada boasts 54-holes of incredible golf and annual host of the PGATour Canada's Osprey Valley Open. Rod Spittle - PGA TOUR Champions member - one of the most unlikely stories in all of golf, Spittle wrapped up a fantastic 2nd career on PGA TOUR Champions and amassed over $4 million dollars in earnings on the senior circuit.
Responsible for all national partnerships & marketing programs for the PGA of Canada and it's 3,600 PGA Professionals that manage/operate over 1,500 golf facilities in the country. Leads the PGA Business Development portfolio with all planning, forecasting, execution and activation for over 25 national partners including blue chip brands - RBC, The Lincoln Motor Company, Mercedes-Benz, Mr. Lube, Molson, Dove Men+Care, NewEra, DCM, LivRelief, NoSweat, AVION Collection, ECCO, Movado, BioSteel, Under Armour and golf industry leaders - Titleist & FootJoy, TaylorMade, adidas Golf Canada, NIKE, GolfTV & Callaway. Responsible for an increase of over 700% in sponsorship sales for the PGA of Canada over the last 9 years from the previous generation including a 90% renewal rate. Responsible for the creation, launch and execution of the RBC PGA Scramble pres by The Lincoln Motor Company which has quickly become one of the biggest grassroots golf programs Canada has even seen and will expect to see over 10,000 amateur golfers play in nearly 200 events this summer - www.rbcpgascramble.com Lead or key role in: - launch of both PGA TV & the PGA Radio Show - launch of PGA Player Rankings pres. by RBC - launch of PGA ProFormance (consumer) & PGA ProFiles (trade) magazines - re-launch of the historic PGA Championship of Canada - launch of the PGA Team Championship of Canada
Responsible for managing over 100 workshops across the country for PGA Professionals to attend each season on teaching, coaching and retail management. Responsible for working with 3,600 PGA Professionals in country to best equip them with the tools and resources to build their career and work with golf facilities in the country on hiring practices and postings for PGA Professionals to manage their club.
Lead the property for all sales and marketing programs for the semi-private facility in membership, public, corporate, weddings, special events and tournaments. Convinced ownership and executed program to build awareness of facility beyond local area in an attempt to be ranked by industry experts. The result was the highest ranking of any facility in Northern Ontario and a badge of honour still worn by the club today. Hosted the 2004 Canadian Club Champions Championship.