Greater St. Louis
Technology product leader with progressive experience in product management, product strategy, content development, and market analysis, with an emphasis in healthcare, higher education, e-learning, and ed-tech. Has led and managed the development of a wide array of leading-edge digital products from concept through launch, in areas such as adaptive learning, virtual simulation, medical education, artificial intelligence, and health information management. Mission-oriented team-builder with a proven track record of building and managing technology products which have helped prepare over one million professionals for the challenges of modern healthcare. Some of these products include: - Rx Bricks - Rx Bricks Create (digital learning experience authoring platform) - Rx Brick Exchange (world's first health professions curriculum exchange) - Qmax Create (new AI-powered item authoring platform) - Virtual Clinical Excursions - Simulation Learning System - SimChart - Elsevier Adaptive Learning - Elsevier Adaptive Quizzing - Nursing Concepts Online - Sherpath
* Oversees strategy and execution of product portfolio, including new product development, engagement, and retention * Manages product marketing operation, including eCommerce, advertising, and social media * Defines product roadmap including new features, prioritizing requirements, and working with tech team to ensure implementation of requirements creates delightful UX * Conducts market research to understand customer needs, get feedback on new product concepts, and improve user experience * Analyzes user behavior and customer data to define segments for product usage and engagement * Cultivates strategy to meet and exceed engagement and retention goals * Conducts customer interviews (med students, med faculty, deans and directors) and focus groups to understand pain points and explore new product concepts
I offer editing and copyediting services for select literary fiction projects. Recent work includes: - Evan Dara, "Provisional Biography of Mose Eakins" (2018) - Evan Dara, "The Lost Scrapbook" (eBook edition) (2020) - Evan Dara, "Permanent Earthquake" (2021)
Consulting services for publishers, healthcare companies, telecoms, and higher education institutions seeking strategic guidance and support in the areas of: - Product Management (CSPO and Pragmatic Marketing Level III Certified) - Product Strategy - Content Marketing - Education Technology - Market and Competitive Analysis - Adaptive Learning & Adaptive Assessment - USMLE - Online Courseware - Simulation and Gamification - Curriculum Solutions - Content Development
• Directed a customer-focused team through the product lifecycle development process. • Responsible for overall strategic vision and P&L for leading digital product lines, including: - Elsevier Adaptive Quizzing - Elsevier Adaptive Learning - Elsevier eBooks - Concept-Based Curriculum - Online Courses • Set and met goals for the portfolio, with an emphasis on exceeding goals tied to market share, top-line and earned revenue, and customer satisfaction. • Played key role in pricing, business model strategies, and goal-setting. • Conveyed the strategic vision for the business, with an emphasis on adaptive learning, mobile experience, and interoperability standards. • Drove effort to ensure products complied with Web Content Accessibility Guidelines (WCAG) 2.0 requirements.
• Managed people and products in Elsevier's eSolutions division, creating roadmaps and project plans, building business cases, strategically assessing Buy/Build/Partner opportunities, and translating user stories into sound requirements for product portfolio. • Successfully developed and launched first wave of adaptive learning courses for healthcare education market. • Led a cross-functional team (12-16 members, across 3 continents) within an Agile environment (Scrum) during the elaboration and initial execution phases of Sherpath. • Helped define a learning design strategy around flexible content, with learning objectives as the organizing mechanism for aligning content, driving adaptivity, and mapping taxonomies. • Created content organization model and validated that it supported the needs of the product. • Defined MVP requirements for a smart content authoring tool. • Led RFP effort involving 20 gaming and simulation vendors to understand state of the market in terms of technologies and platforms. • Drafted and finalized requirements for pilot, including data collection and event capture needs for virtual simulations. • Delivered Unity-based prototype simulations • Wrote a weekly column called "This Week in Ed-Tech" to help colleagues and partners stay abreast of news and developments within the world of educational technology - https://tinyletter.com/thisweekinedtech.
• Managed P&L for Simulation Learning System and expanded the range of SLS scenarios to cover the entire academic nursing curriculum; built an innovative library of over 500 Skills Drills (mini-simulations focused on clinical technique). • Forged strategic partnerships with leaders in different areas of the simulation industry, including CAE/METI and Lockheed Martin. • Led product development of SimChart, which became the leading academic electronic health record in the nursing education space (http://elsevieradvantage.com/article.jsp?pageid=10707). • Partnered with the National Council of State Boards of Nursing to support their groundbreaking National Simulation Study. • Identified and forged a strategic relationship with adaptive learning partner (Cerego) which served as the engine for Elsevier Adaptive Learning, leading the product integration and go-to-market effort (http://elsevieradvantage.com/article.jsp?pageid=12126).
I wrote album reviews and concert previews for St. Louis's leading alternative newsweekly.