Cascais, Lisbon, Portugal
LinkedIn Ads for B2B is broken. Not by the platform, but by lazy creative. Templated and AI slop copy. Stock images. Feature-based and USP-based ads to an audience that's seen them 100 times. Then marketers wonder why campaigns plateau at €5K/month spend. I fix that. I'm the creative-performance hybrid: I make campaigns that work for sales and don't make people scroll past. I build Ads strategies and full-funnel creative systems for high-ticket B2B service brands. I handle Paid Ads end-to-end; strategy, setup, creative, optimisation. I also help design email sequences and landing page strategies (partnering with specialists for execution when needed). My speciality: Companies in the €250k-10M annual revenue range who need creative strategy and funnel thinking, not just more ad spend. If your campaigns are plateauing, that's where I come in. The Sophistication Ceiling: Most business schools hit a plateau around €5k/month in LinkedIn ad spend. It's not the platform, it's creative sophistication. They're still running feature-based ads when their audience has seen those 100 times. I help them break through by shifting to outcome-driven messaging, creative testing frameworks, and full-funnel thinking. How I work: I offer three ways to collab: 1. 90-day omnichannel builds: I design your full-funnel creative system (ads, email, landing pages) and help you staff it with the right team or subcontractors. 2. Creative strategy retainers: I design your angles, test plans, and quarterly roadmap. You handle execution, or I bring in my network. 3. Performance audits: I diagnose what's broken in your campaigns and give you a strategic blueprint to fix it. My approach: I care about creative craft. I study the work of ad legends and the best agencies. But I also care about performance. I want campaigns that win awards and hit revenue targets. I'm based in Portugal, originally from Belgium. I travel often, work with subcontractors, and keep my client roster intentionally small (4-6 at a time) so I can do deep work. I also write about LinkedIn Ads mechanics, B2B creative strategy, and how to position yourself as a consultant (not just an operator). You can find my content here on LinkedIn. Let's talk if: * You're running €5k-10k/month in LinkedIn Ads and feeling stuck * Your ads are getting some clicks but not converting * You want creative thinking, not just more budget * You're tired of generic B2B marketing and want campaigns that actually pop out Reach me at [email protected]
Helping the Deltia team with paid advertising growth and social media presence.
Craving a digital marketing makeover? Expert in Marketing Strategy, Paid Advertising, Creative Strategy, Lead Generation, Full-Funnel Building and Web Tracking (think Google Tag Manager & GA4). Specialising in Google Ads, Meta Ads and LinkedIn Lead Generation. Nailing your KPIs like it's my hobby. Currently working on: - Lead generation, paid advertising & AI (LLM) implementation for ad agencies - B2B Sales & marketing alignment for ad agencies, business education - Full-funnel building for high-ticket services companies - GTM strategies for startups - Creative Strategy as the basis of every new advertising project
Digital Marketing Strategy, Paid Advertising and Process Architecture for the agency.
Lead Generation, Business Intelligence Implementation (ROAS system implementation), Search Engine Marketing, Paid Advertising, Performance Marketing. My biggest achievements as a consultant at Vlerick: - Streamlined process architecture for paid advertising and integrations Tech Stack & CRM - Brought the company €1,725mln +ARR via paid advertising in 4 years. - Combined ROAS of 724,7% - Lowered CAC via paid advertising by 20%. - Helped with GTM strategy for new MBA programmes (Global & European EMBA) - ICP determination for MBA Programmes - Landing Page Optimisation for ad campaigns - LinkedIn Ads optimisation and funnel-building - Meta Ads audience build-up and performance optimisation - Media Budget and Media planning, forecasting and management - Automation and Lead Enrichment with Clay - Lead Qualification: streamlined the Marketing alignment with Sales follow-up - Ad Copy optimisation & Creative Strategy for new ad campaigns
- Performance Marketing: KPI based reporting, Optimisation & Analysis. SEA, SMM. - LinkedIn, Facebook, Instagram, Google Ads, Youtube, Bing Ads, Twitter Ads, Pinterest, TikTok. - Platform knowledge: HubSpot, MailChimp, Hotjar, Supermetrics, Swydo - Attained Skills: Google Tag Manager, Google Data Studio, SEO keyword research