Mexico City Metropolitan Area
As a finance professional with an engineering background, I possess a unique skill set that combines technical and analytical expertise with financial acumen. With proficiency in SQL, Python, financial and data-driven analysis, I am able to provide insights that drive decision-making and contribute to business growth. Additionally, with my experience, I possess the ability to perceive the company from a holistic and integral standpoint, effectively evaluating the far-reaching consequences of business decisions across various verticals. Finally, I have a deep understanding of the industry's landscape and can generate valuable guidance on strategy and performance. Passionate about using my skills to make a meaningful impact. Also, ever in love with music and films.
- Responsible for the creation, development, and oversight of analytics for different organizational areas by using data science, data analysis and business intelligence tools to deliver actionable insights and visualizations for short and long term decisions. - Led several initiatives, including asset and risk management, cloud cost optimization, financial analysis, data warehousing, among others, with a strong focus on data-driven decision-making; often reporting directly to the CTO and CFO, ensuring strategic decision-making.
- Applied data analysis in order to get insights, metrics and performance of the current risk/data models and products in order to take business decisions upon them. - Managed the creation of dashboards, queries and views using various data visualizations tools. This task included the reporting towards investors and C-level executives as well as collaboration for the finance models and reconciliation. - Performed unit economics analysis in order to understand the revenue drivers, costs, opportunities and weaknesses at a financial level in order to make the adequate corrections to the model or even suppress/add new products to the portfolio. - Collaborated cross-functionally with the growth team in order to strategize and execute targeted campaigns, ensuring accurate cohorting and segmentation for optimal user engagement.
- Support on BI, analysis and insights generation as well as on the underwriting tasks. - Creation and tracking of the migration process of users between the legacy and new products we launched, achieving ~80% successful rate on this operation. - Developed new forms of automating manual processes often reducing time consumed by ~50%
- Oversaw operations and analysis for two key cities in Mexico: Mexicali and Ciudad Juarez, in order to optimize budget allocation for the driver side of the business. For this task, I had to develop and implement comprehensive strategies on a daily, weekly, and monthly basis, including incentive structuring, driver cohorting, and performance evaluation for enhanced operational efficiency. - Collaborated with managers to develop and implement innovative metrics and models aimed at maximizing the return on investment (ROI) across our diverse city portfolio. - Leveraged the company's CRM tool to personally orchestrate end-to-end campaign management, encompassing campaign creation, distribution, and impact assessment for a diverse range of users, including drivers and customers.
- Creation and development of the project's financial plan in order to raise funds for launching a videogame