San Francisco, California, United States
B2B campaign marketer: integrated campaign strategy for Creative Cloud
Sales Marketing funnel analytics; multi-touch attribution model review; ABM pilot program
Customer Success and Professional Services Strategy & Ops team; customer health and contraction and churn metrics.
Customer segmentation, sales forecasting, first Rev Ops global sales capacity model, renewal forecasting infrastructure.
Performance marketing programs to increase marketing reach to targeted accounts and contacts, KPI development. -Grew pipeline creation globally at 30%+ YoY. -Attended Sales Presidents Club 2019
Operating model and cadence across the global GTM function to improve pipeline creation and closing revenue.