Dubai, United Arab Emirates
As a Category Manager at Transmed, I focus on driving sales, profitability, and effective brand performance through strategic trade marketing and product portfolio management. My role involves developing marketing plans, optimizing price structures, and ensuring operational forecast accuracy, enabling impactful consumer goods strategies. Currently managing Pringles, Frozen (Seafood) & Beverages (Freez Mix) - managed previously Frozen (Veg/Fruits - Seafood - Pizza) as well as Canned Tuna, Dairy and Eggs. With a Bachelor of Science in Computer Science from Holy Spirit University of Kaslik, I bring a unique analytical perspective to my work. My career spans roles in business intelligence and e-commerce category management, where I contributed to launching innovative platforms and enhancing customer experiences In Spinneys. I am passionate about delivering measurable results and fostering growth in the consumer goods industry.
Handling Pringles, Frozen & Beverages (Freez Mix)
KPIs: Sales, Profitability, Budgeting, Brands Performance, Spoilage, Supplier Claims & Forecast Accuracy ▪️Brand Development, Positioning & Identity ▪️Trade Marketing ▪️Product & Portfolio Management ▪️Price Structure ▪️Development of Marketing Plans & Activations ▪️ECOM Development ▪️Operational Forecast & Planning ▪️Concept Sales ▪️Market & Consumer Research
▪️Worked on the initial launching of both Spinneys & GNG APPs. ▪️Worked on all categories: FMCG|Fresh Food|Imports|GM|Private Label in terms of assortment, promotional calendars & budget acquisition. ▪️Handled banner reservations, push notifications and other ECOM marketing tools. ▪️Coordinated with the IT, Supply Chain, Marketing & Operation departments for optimal outcomes and to maximise customer experience. ▪️Intensive use of Magento, Qliksense & Navision.
▪️Conducted complex reports for the commercial team. ▪️Worked on the Data Warehouse for Gray Mackenzie.
▪️CSS ▪️Javascript ▪️HTML Handled the Frontend of various websites including Bank Audi & Cedrus Bank