Geneva, Geneva, Switzerland
Graduated from a Master in marketing management from IESEG School of Management I have been passionate about the fashion and luxury sector from a young age. Web Coordinator / Digital Project Manager with over 4 years of experience in digital marketing, website management, content creation and project management. Industries include luxury, cosmetic and underwear. I am an enthusiastic creative able to apply analytics and insights as well as storytelling. I possess the ability to work effectively in a team, adapt to evolving work environments, and apply problem-solving methods when necessary. I am also able to rapidly learn new things and tools with an eagerness to apply all knowledge gained. I am currently part of the maison Jaeger Le-Coultre in Geneva and occupy a position as a Digital Project Manager.
Conversion rate optimization • Infuse analytics mindset to drive and assess all actions taken. Develop and continuously optimize monthly reporting view including a focus on our main customer journeys with specific KPIs for each. Analyze pain points, define and implement improvements. • Develop yearly plan to ensure customers are exposed to pre/post purchase services, events, masterclasses, exhibitions, reasons to shop. • Own A/B testing and personalization roadmap. Lead features and user experience section, report on advancements and results. • Ensure seamless experience on mobile and desktop. Report issues with agency and follow up on fixes. • Benchmark experience and conversion enablers from competition and other industries New features • Create E-commerce feature-merchandising and new features roadmap and ignite a structured feature brief. • Acting as a project manager, own initiatives from design – with internal design department- to technical implementation driving our team of developers in partner agency. • Brief creative team and agency and act as a project manager to implement new features. Report on postmortem performance and develop improvements accordingly. • Support E-business team in launching new services from a front-end standpoint. • Enrich E-commerce activation plans. Net promoter score • Analyze online satisfaction surveys results; report main KPIs and provide recommendations to improve score. SEO And Other Digital Projects • Support SEO roadmap and co-drive various projects (technical, semantic, outreach…) • Support team members on new tools, features implementation and usage Change management and housekeeping • Ignite an agile, positive, client focused and solution-oriented mindset; foster collaboration (360 meetings, etc.) • Embody and provoke omnichannel vision while protecting the ECOM business
My main mission is to support the Export business unit in ecommerce (60 countries: Distributors on EMEA & LATAM). Reporting directly to the Head of Operational & Digital Marketing, I am part of the Export Digital Squad. Thus, I am working in close collaboration with Export team including Trade Marketing, Retail Training & Sales teams as well as International IT and Digital teams all based in Geneva. MAIN RESPONSABILITIES: Website management & CRO (conversion rate optimization): • Support local teams (distributors) in their website management (respond to requests, collaborate with our development agency for bug fixing, product catalog management, Shopify app recommendations, etc.) • Support local teams in the implementation of newly developed features/animations (e.g. Holidays animations such as digital advent calendar) and ensure a solid results follow-up (KPIs) to measure the animations’ performance • Maintain timely communication with our distributors to collect local best practices • Run testing & validation of new features for L’Occitane website template • Run a full UX/UI & content diagnostic on our top-10 markets to identify growth opportunities Internal Community Management • Animate internal community of digital experts among distributors via different tools • Regularly update internal website with latest news and tutorials. • Animate community call every 3 months in collaboration with Digital team members • Develop onboarding kit for new community members • Develop and send regularly newsletters to community members (Mailchimp) • Develop digital best practices, content and animations for monthly toolboxes sent to our distributors
Within the COE (Center of Excellence) team in charge of the international websites on SFCC, and using the AGILE framework I was in charge of: • Support the Product Manager of the Salesforce Commerce Cloud team in building the next platform evolutions • Follow key indicators to identify new opportunities using Google Analytics or ContentSquare • Audit and support key markets to adopt the e-commerce features available in Salesforce Commerce Cloud • Communicate new features and share best practices across markets • Write user stories and guides for new features and improvements • Ensure data quality and update product catalog on PIM (Product Information Management) platform and Salesforce Commerce Cloud product catalog • Adhoc tasks such as assisting with testing or supporting Ab test deployments
Within the LVMH group and the Berluti house in the e-Commerce team in charge of the various international sites which propose a catalog for men I was responsible for: • The management of e-Commerce projects with the different external services: o Cross Border, opening of 18 new countries on the e-commerce site in collaboration with Global-e. o SOM Japan, implementation of Sales Force order management system for the Japanese market. o Cash on Delivery, implementation of the cash on delivery service with Yamato for the Japanese market. o One Stock Europe, Implementation of a unified inventory for the European market. o 3DS V2, implementation of the 3DS V2 mechanism to achieve strong authentication in compliance with PSD2 and new payment methods (Paypal express, Line pay, Paypay ect) in collaboration with Cybersource. • Monitoring and optimization of the user experience: implementation and monitoring of UX/UI design, SEO and Web performance recommendations. • Analysis of the different performance indicators: elaboration of weekly and monthly reports on the performance of the site and monitoring of the different dashboards. • Implementation of A/B tests: Proposal, follow-up and testing of A/B tests on the site with A/B tasty and the optimization lab.
Within the e-Commerce team in charge of the various international websites of the Hanes group (dim.fr, dim.es, dim.com, playtex.fr, Playtex.it, playtex.co.uk, Playtex.eu) which offer a catalog for men, women, children, and babies of underwear and footwear, I was responsible for: • Collection: Online publication of the sales catalog in collaboration with the Marketing France and International Development team (product descriptions, prices, photos). • Site animation: Participation from an operational point of view, in the implementation of the site animation plan, from briefs to deployment, including the optimizations necessary to increase the conversion rate. • Brand content: Development of writing and creation briefs to enrich the content pages of the website. • Web marketing: Participation in the preparation and integration of e-mails, in the configuration of promotional campaigns on the site, as well as in the analysis of KPIs. • E-commerce platform: Internal search engine optimization, implementation of A / B tests, as well as SEO recommendations and merchandising optimization on sites. • Competitive intelligence: Development of improvements to be made via competitive intelligence and frequent benchmarks aimed at improving the customer experience and brand content (newsletter, features, content, promotions). • Miscellaneous: Organization of seasonal shootings for all categories and brands.
Attached to the Recruitment Department and in close collaboration with other recruitment officers but also operational staff, my missions were as follows: • Definition of needs with operational staff / Job brief • Definition of the strategy: • Search and selection of candidates (pool + internal) • Writing and posting of advertisements on various recruitment media and social networks • Hunt • Sorting of applications • Telephone prequalification • Assessment by conducting telephone or video interviews • Writing of interview report • Monitoring of applications and the recruitment process • Update of the recruitment / reporting tool • Employer Brand Guarantor