Latvia
I am a product guy with 20 years of experience in B2B SaaS and 5 years deep in the legal tech trenches. Throughout my career as an entrepreneur and leader, I’ve built digital products across eCommerce, Finance, and SaaS, but my current mission is the most challenging yet: helping legal professionals productize their work at scale. At Avokaado, we are building a platform to help legal teams convert their knowledge into scalable, AI-native products. My philosophy is simple: in a world where code is becoming a commodity, the true moat for any company is Domain Knowledge. It is no longer just about building software; it’s about knowing how and what to build so it fits the unique complexities of a specific domain. I believe the future of legal tech belongs to those who can combine this domain expertise with transparency, trust, and a relentless pace of empathy for the user’s journey. On a personal note: I’m a proud husband and a father of four. I cherish the quiet beauty of Sigulda, Latvia 🇱🇻 while spending half my time in the tech-driven energy of Tallinn, Estonia 🇪🇪 building the future of agentic legal workflows. Life has also given me a perspective that no boardroom ever could. I occasionally share my journey as a grieving dad—a path that has taught me more about resilience, human connection, and what it truly means to be a "trusted partner" than two decades in business. Let’s connect and explore the intersection of product management, legal innovation, and the human side of tech.
I build legal infrastructure for how businesses actually work. At Avokaado, I lead product for a platform that's rethinking what legal software can be — not a document tool, but a relationship operating system. One that understands that an employment agreement isn't a file. It's the start of a multi-year relationship that spans amendments, salary reviews, terminations, and ten years of post-termination obligations. We call this the Agent Architecture: AI agents that own an entire document type end-to-end — drafting, reviewing, negotiating, extracting, and managing data retention — while tracking how relationships between parties evolve over time, across every document they produce. What I care about: → Legal as business infrastructure, not a bottleneck → AI that follows your playbooks and makes every decision auditable → Contracts as relationship scripts — designed for execution, not just defense → Systems that scale without depending on one person being online The legal function has been stuck between reactive complexity and missed leverage. That gap is closing fast — and the products being built now will define how the next decade of legal work actually runs. I'm building one of them.
Helping management team to shape long-term product strategy, implement OKRs, and product operations best practices.
Unagi Media is a platform for creators of the passion economy to host subscription-based channels with premium video content for their true fans. I designed the platform from the ground up (including customer research, gathering requirements, UX prototypes, and detailed User Interface and design system) and in cooperation with teammates onboarded the first 30 creators.
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At ELG I was responsible for designing an e-commerce solution to connect lingerie specialty retailers with online consumers. With an international team, I created a full package starting from the brand, business model, marketing strategy and technical platform description. https://sistersof.com/ for more information.