Vienna, Vienna, Austria
As a Global strategist with over 15+ years of experience in Healthcare, I have successfully led brand management, P&L oversight, and integrated marketing campaigns across diverse markets, including Europe, the Middle East, Asia, China, India, Canada, and Latin America. I have a proven track record of driving growth through strategic initiatives, innovative digital marketing, and cross-functional leadership. I specialize in delivering results-driven strategies for businesses looking to optimize brand positioning, launch new products, or expand into new markets. Throughout my career, I’ve led successful brand launches, line extensions, and optimized go-to-market strategies, while implementing innovative digital marketing approaches. I’m passionate about building brands that resonate with consumers, driving both cost efficiency and measurable business impact. My expertise includes product lifecycle management, portfolio management, consumer insights, and market analysis, consistently enhancing brand equity and commercial performance. I thrive in fast-paced, complex environments, delivering results through innovation and a strategic, solutions-oriented approach. As a dedicated brand strategist, I develop and execute strategies that elevate brands and position them competitively in the market. Specialties: | Strategic Thinking | Brand Strategy | Brand Architecture | Brand Equity Growth | Strategic planning and execution | P&L ownership | Global & Regional Marketing | Media planning | Digital Marketing | Market research | Consumer insights | Innovation: products, claim, message, promotion, process | Channels : HCP, Consumer, Pharmacy, Retail, E-commerce |
Advising on BD partnerships, commercialization strategy, and equity-based growth initiatives across OTC and wellness.
Global Marketing Cold & Flu - OTC - Asia-Pacific, Middle-East / Africa, Europe ** MundiPharma Consumer Care was purchased by iNova Pharmaceutical **
Leading Regulatory, Quality, Supply, Marketing & Sales teams [ OTC, Medical Device ]
Global Marketing - OTC Consumer and Duphalac - Asia-Pacific, China, India, Middle-East / Africa, Russia, CIS region, Latam
Marketing - Europe: United Kingdom, Germany, Switzerland, Russia, Nordics, CIS region