United States
Former sociolinguist on a mission to make GTM a lifestyle. I sit at the intersection of brand x demand. Fluent in marketing + revenue, amongst a few other languages. I believe cult(ure) and identity are revenue variables and translate how creative genius turns into bottom line. $60M+ driven in pipeline w/ over 1000 GTM events spanning over 4 continents. I build tools and systems for overwhelmed operators that make GTM feel less intimidating & more enjoyable. Bringing B2C energy / creativity to B2B balance sheets.
Culture GTM studio. We use cultural insight, creative activations, and cross-functional alignment to drive measurable growth. Clients include Brex, Apollo, Carta, Stenn. XIR @ Apollo.io.
Pre-Seed: Invested $150K into startups that GTM different. Backed dangerously resilient founders focusing in Community-led GTM & Growth. Productivity. Connectivity
Content strategy for 7+ figure B2B clients
Our job was to make founders fall in love with Brex and make it a household name. The XIR team leveraged content, community, and geo-targeted events to drive 9+ figures in GMV. GTM MVP 2022 | Startups MVP 2023