Barcelona, Catalonia, Spain
With many years of global leadership experience, including a transition from senior sales & product to senior marketing leadership, I lead EMEA Marketing at Dell Technologies. This journey has equipped me with deep expertise in aligning strategies at the executive level to accelerate business growth. I focus on transforming marketing into a strategic growth engine through data-driven insights, AI-powered innovations, and close collaboration with sales and board executives, ensuring a strong connection to customers. My experience spans leading diverse teams across continents and shaping transformative marketing strategies that deliver measurable results. Beyond driving revenue, I am dedicated to fostering cultural and gender diversity, mentoring future leaders, facilitating talent transitions, and championing sustainable leadership. My goal is to create exceptional workplaces that inspire the next generation of innovators and decision-makers. If you share a vision for shaping marketing’s role in building impactful strategies, let’s connect!
Lead EMEA marketing for Dell’s full portfolio (servers, storage, datacenter, AI, cloud services and PC business) to turn marketing into a direct revenue engine, accelerate enterprise and hybrid‑cloud adoption, and scale partner‑led growth. Reporting to the Global CMO, sit on the Worldwide Marketing Leadership Team, and lead the EMEA marketing organisation, aligning country marketing leads with functional teams to drive GTM scale and customer impact. - Define and execute regional GTM strategies to drive demand generation through programs, digital, ABM and full funnel marketing strategies and tactics. - Drive pipeline via ABM, demand generation and co‑sell motions with partners and channel. - Implement data and AI governance for lead‑to‑revenue, multi‑touch attribution and forecast accuracy. - Lead launches, sales enablement and a high‑performing cross‑functional EMEA team. - Lead digital transformation and AI adoption programs to modernize go‑to‑market processes, automate demand operations and embed AI‑driven insights across sales and marketing
Returning to EMEA (Sept 2023) to lead our Client Solutions business after 5 years abroad. My focus is to drive growth helping our customer through their digital transformation with our leadership product and solution portofolio. This is a competitive and fast transforming market. We are driving a multi-billion $ business where we have leadership position across many commercial markets and significant growth opportunities ahead of us.
Leading Dell PC and related solutions business across APJC. We gained significant share ( IDC) across key APJ geos and Greater China. I enjoyed the opportunity to work with a diverse and talented team in a growing region
General manager EMEA for ASAP software legal entity, driving legal and business integration into DELL post acquisition. Responsible for Software business across EMEA where we achieved #1 position in key markets
ASAP software, US company was a WW leader helping customer managing their software assets. We also launched a SaaS business in Europe. From 2006 to 2007, I led the French sales organization as VP Sales, Member of EMEA management team. From 2004 to 2006, I led the corporate and mid market business group, as a sales director.
Responsible for Northern region and then French large accounts and development accounts