London, England, United Kingdom
+19 years experience in digital media industry with passion for transformational leadership to help brands win with media innovation and digital-first marketing globally. Entrepreneurial mindset to drive action. Proven track record with global leaders and pioneers such as Google, Burberry, Zalando & IKEA whilst thriving in both high-growth and complex global set-up.
Founder of FUTURElab, global innovation function at iProspect. Accounts include : Carlsberg, Zalando, William Grant & Sons, IKEA & BMW
- Shaping Vizeum's Digital transformation roadmap - Global Digital lead on global clients such as Burberry, IKEA and William Grant & Sons - Responsible for wider Global Media Partners and Vizeum relationships - Shaping Vizeum's global digital media best practice - Created and growing internal training program to upskill all teams
Agency lead for Burberry's digital media investment globally, whether performance, social, programmatic or brand media channels. Providing digital leadership to accompany the brand on its journey to ongoing digital marketing excellence in sector. Managing all relevant Dentsu Aegis brands globally working on account in relevant markets and regions.
Creation and management of media digital transformation team at dentsu supporting IKEA's capabilities for world class media.
Responsibilities revolving around digital media have included : Agency lead for Google EMEA consumer campaigns whether core brand campaigns (Talk to Google, Zeitgesit ...), Entertainment (YouTube, Play) or hardware (Nexus and Chromebooks). Provided strategic leadership for wider Google EMEA account working hand-in-hand with Google's Media department, Media Lab (through set-up of best-practices, multi agency collaboration, award winning-campaigns and innovation framework). French market lead and also directly responsible for team executing all above campaigns.
Banner Corporation provides marketing communications solutions for IT clients and is part of the Young & Rubicam Group within WPP. Responsibilities include: Display marketing for both consumer and B2B accounts; Digital media planning and buying across EMEA
Part of international sales team of Zefir, the international sales house of both Groupe Figaro and Groupe Express, two leading French media groups. Responsibilites : Market manager of UK, Scandinavia, Morocco, and Greece; specialised on international digital sales development,