El Segundo, California, United States
A strong team player with a track record of delivering results, building and managing business partner and client relationships to deliver maximum ROI for all stake holders. Specialties include integrated marketing programs, special events management, program management, development and execution, customer loyalty and recognition programs. Over 20 years of industry marketing experience including science and technology, bio-tech, life sciences, higher education, K-12, manufacturing and energy. Experience in public sector marketing including Fed-Civ, DOD and State and Local. Internal communications, training and enablement. Specialties: Business to Business Marketing, Alliance and Channel Marketing, Product Launches, Demand Generation, Marketing Communications, Online Marketing and Web Content Management, Branding, Messaging & Positioning, Strategic and Tactical Marketing, ROI Tracking and Reporting, Multi-Media & Multifaceted Events, Cross Functional and Virtual Teams, Budgeting, P&L.
Adobe Systems: Public Sector & Education Inst. Channel Programs Manager Strategy development, program-campaign development and execution, MDF budget management, account evangelist and relationship management for NA public sector and education institution platinum resellers and and distributors. GBR: Manage public sector marketing plan and program development, integration, management and execution. Campaign development, messaging, awareness, lead generation and internal alignment between HQ & field marketing. Competitive analysis and market research. www.govbizresults.com
Marketing Campaign strategy, resource development and communications.
Produce business to business tradeshows and conferences. Develop, budget, manage and execute complex events. Plan, manage and leverage media and marketing strategy to fully leverage publications, e-promo and audience marketing programs. Develop sponsorship and exhibitor packages, customer loyalty programs, negotiate contracts and develop and leverage major business relationships. Web content management and demand generation.
Project Manager for Northeast Sales Division. Liaison between Field and Corporate Divisions.