Greater Paris Metropolitan Region
Senior Marketing Leader in Software (Cloud, CCaaS, UCaaS) BtoB industry. Having worked for centralized and decentralized international groups as smaller structures. Business oriented, focus on tangible and measurable results. Digital Marketing champion. Spokesperson. Since 2012 regular author for Forbes, HBR, Les Echos (…). Different recognition including the BtoB Marketing Gold Trophee 2020 by the French Marketing Magazine. I am reliable, precise, influential, collaborative, communicative, and flexible. VP Product & Global Marketing Odigo // Head of Marketing Golem.ai // International Integrated Marketing Director Mitel // Director of Marketing Southern Europe & North Africa at Mitel - Managing France - Italy - Spain - Portugal- Switzerland-North Africa // Member of the Mitel France board of Directors// Author & co-author of 11 Marketing and Tech books // Digital influencer // Former President of CMIT : club des marketeurs in tech // Member of the Board Batimation Core competencies: ► Strategic thinking and hands on execution ► Product marketing (PMM) ► Field marketing / Marketing on demand tools ► Lead generation and content marketing tactics ► End user / customer centric (User group, social selling, growth hacking) ► ICT communities animation ► Communication, PR, social media strategies ► Customer / employee advocate program ► Building and developing EMEA marketing teams ► Cloud / SaaS and enterprise solutions marketing
CEO Office member - M&A - Managing Product Marketing, Field Marketing, Sales -Enablement, Communication, Web & Social-Media, Alliances.
CEO Office member - M&A - Managing Product Management, Product Marketing, Field Marketing, Sales -Enablement, Web & Social-Media, Alliances, Regulation & Carrier Relations.
ExCom member - Managing Product Marketing, Alliances, Regulation & Carrier Relations
Structure and manage the marketing and communication team. Website & blog migration to WordPress + Elementor. Deploy an Inbound strategy with HubSpot & Livestorm + connector with SFDC. Automatise Social Media publications (15 tweets, 2 posts LinkedIn by week) Define & promote CIO & CDOs content. Develop the tech consultant cartography. Support the sales team with growth marketing tactics, tools and content. Manage the PR activities (100 publications/year) Product & market strategy : Define the Product Market Fit (competition, use cases, pricing, naming…). Compliance, Customer Relationship... Manage Gartner relations. Golem.ai is a NLU (AI) technology based on universal linguistics.
Manage production of content and digital assets for Europe about digital workplace, remote working, contact center and cloud adoption (social selling, emailing campaign, pitch, video, bylines etc.) Drive an annual European survey in 9 countries, with 1000+ CIO answers. Implement consistent reporting processes to build plans on actuals and trends. 2 awards received for the multichannel and conversational campaign surrounding the "Barometer of Cloud Telephony Adoption in Europe" B2B Marketing Award 2020, Brand Content Campaign category by Supermar-tech BtoB Marketing Gold Trophee 2020 by Marketing Magazine
Management of a field marketing managers team working in France, Italy, Spain, Switzerland. Manage directly OPEX & MDF investments budgets. Animate channel marketing activities and planning with partners. Launch recruitment programs. Content creationof white papers, infographics, blog posts, videos + co-created content with partners. Design and deliver demand generation activities.
During this time I drove several global structuring projects : Defined a Global Social Media policy Built a new Corporate Identity Guideline, a branding migration from Aastra Matra Telecom to Aastra. Define & implement the product naming strategy. Homogenize the international partner certification program. Create a global picture & icon library. Launch an international advertising campaign. "Aastra the shining star"
Management of 4 teams. With OPEX and MDF budgets Drive PR, content, video and social media activities. Create a French technology consultant - analyst program. 350 consultants identified & informed. Define product positioning and documentation, and product specifications definition with R&D. (UC and contact center) Animate channel marketing activities and partner recruitment.