Jean-Baptiste CHOLAT

Turning Voice of Customer into Scalable Products | Specializing in Product Innovation, Agile Project Management and Digital Technology

Sciez, Auvergne-Rhône-Alpes, France

About

Hey there! 👋 Thanks for stopping by. Here’s how we can work together 👇 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗢𝗽𝗲𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: With a strong foundation in high-tech industries, I use Design Thinking and Lean Startup methods to create collaborative ecosystems that accelerate innovation. By guiding multidisciplinary teams from concept validation through scale-up, I ensure impactful solutions aligned with real customer needs. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝗻𝘁𝗿𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Leveraging deep product marketing experience, I translate complex technologies into clear, powerful messages. From initial market analysis and validation to strategic positioning, my aim is to ensure compelling product launches and sustainable market presence. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: With over a decade in business development and strategic project management, I excel at coordinating complex initiatives, navigating B2B markets, and driving growth through customer-focused execution. More about me: Starting from electrical engineering and digital communication, I've spent my career bridging innovative technology with tangible business results. Skilled at fostering cross-functional collaboration, building agile teams, and driving iterative development to rapidly meet evolving market demands. Fluent in French and English, thriving in multicultural environments, and making technical concepts accessible to diverse audiences. Hands-on leadership experience across global teams and complex product lifecycles in technical industries. Mission: Empower companies to innovate faster, manage projects efficiently, and translate insights into successful market-leading solutions.

Experience

  • Pfeiffer Vacuum France SAS (8 yrs 3 mos)
    • Innovation Projects Lead - Digital Transformation
      Jan 2022 - Present · 4 yrs 6 mos

      -Led the ARGOS digital service project from concept to on-site deployment, managing planning, scope, stakeholder alignment, and customer validation across Europe and Asia. -Coordinated cross-functional teams (engineering, IT, data science, field service) to deliver new solutions in predictive maintenance, energy efficiency, and continuous improvement. -Oversaw full product lifecycle, from early design to launch, ensuring alignment with customer needs through structured Jobs-to-be-Done analysis and field interviews. -Developed go-to-market strategy: pricing models, positioning, sales enablement materials, and team training to support commercial rollout. -Facilitated workshops to onboard global sales and service teams, accelerating adoption and supporting long-term success. -Drove portfolio innovation, identifying high-impact service offerings to strengthen customer value and support business growth.

    • Business Development - Innovation Department
      Jan 2021 - Jan 2023 · 2 yrs 1 mo

      -Conduct market research and competitor analysis to identify market trends and customer needs Identify and evaluate new business opportunities and potential markets for expansion -Define new portfolio of services to optimize customer’s operations (predictive maintenance, energy reduction and continuous improvement program) -Collaborate with cross-functional teams to develop innovative solutions and value propositions -Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers -Prepare and deliver compelling sales presentations and proposals to potential clients -Negotiate and close business deals to achieve sales targets and maximize profitability

    • Market Manager
      Apr 2018 - Dec 2020 · 2 yrs 9 mos

      -Led core business operations for a key segment, covering pricing, forecasting, and customer-focused strategies. Supported regional sales and served as the voice of the customer. -Developed and implemented sales plans that achieved a 15% annual increase, meeting revenue targets through effective positioning and customer engagement. -Participated in customer negotiations to secure favorable agreements, using market insights to strengthen customer relationships and competitive edge.

  • Entrepreneur at La Tige | Le Potager des Chefs
    Jan 2017 - Aug 2017 · 8 mos

  • Business Manager at Bee Engineering
    Aug 2016 - Jan 2017 · 6 mos

    •Increased business opportunities through targeted prospecting, cold calling and networking •Managed client portfolio from A to Z (from client relationship to contracts management) •Ensured profitability and growth of the business unit

  • Product Line Manager at Technicolor
    Jul 2014 - Jul 2016 · 2 yrs 1 mo

    • Managed Latin America Wi-Fi gateway product line generating revenues over $30M • Proposed forward looking vision based on permanent assessment of market conditions, strategic partners (prospects, customers, technology partners, suppliers...) and competitive intelligence • Worked with cross-functional teams (R&D, Marketing, UX, Sales) to bring outstanding products to the market • Promoted services and products through marketing events (Broadband LATAM Forum, Technicolor roadshows, ect) • Ensured active support to the region by delivering powerful customers presentations and training sales team on new products •Provided support to bid management and pre-sales teams participating to RFI/RFQ

  • System Engineer - Master thesis at Schneider Electric
    Jul 2013 - Jan 2014 · 7 mos

    •Developed software prototype to optimize zigbee sensors network management •Collaborated with marketing teams to define the offer based on technical inputs