United States
Exceptional product marketing leader with an expansive knowledge of all aspects of mobile game production and marketing and a deep knowledge of mobile app stores. Adept, proactive problem solver effectively manages staff and multiple projects to market products, build brands, drive daily sales, and increase profitability. Proven communicator develops key performance indicators, and analyzes results to improve product development and placement. Fast learner, thrives in a busy, changing environment.
Scaling mobile games by bridging creative product vision and aggressive, data-driven user acquisition.
At Brandible Games, we're pioneering a new approach to mobile gaming by creating immersive experiences that integrate direct distribution for consumer brands. In my role as CMO, I lead our marketing strategy, overseeing initiatives that fuel growth and elevate our presence in the gaming space. I am also responsible for the administration and overall scaling of our company operations. Our flagship title, FashionVerse, is a unique dress-up game allowing players to style and engage with real-world fashion items and garments. I’m excited to shape the brand experience and bring innovation to the intersection of fashion and gaming, empowering players to create with authenticity and style.
Led the growth and marketing team, managing over 40 mobile gaming titles and apps concurrently and 150 titles throughout my career. Under my leadership, we achieved the #1 spot twice in the Top Free Games ranking, became a Top 50 Gaming Publisher in the world and pioneered innovations in B2B business models and product offerings for game development studios. I established new operational processes for a 400+ employee organization and developed expertise in M&A, mobile game acquisition, and team integration. My expertise spans team leadership, marketing, user acquisition, LTV, live ops, and go-to-market strategy.
- Lead a team of 15 Business Performance Managers and Live Ops Managers over 20 titles and 5 studios managing game events, macro and micro analysis on game KPIs and player behavior, identifying priorities and updating strategies to maximize revenue - Generate significant annual revenues by developing retention and monetization strategies for over 20 mobile titles, improving monetization (player lifetime value) by 50% on the most valuable title by changing game features, such as balancing or successful promotional strategy - Increased revenues by 20% for games such as Ice Age Village and the Dungeon Hunter series, by defining pricing, promotional strategies, feed backing monetization, retention, and social features - Maintained Gameloft’s longest active game, Oregon Trail: American Settlers, over 3 years of support - Worldwide Team Specialist on social features, working with the Social Game Designer Leads on feed backing and improving game social features - Multiplied game players’ interactions by 20 by defining follow-up KPIs and recommending changes - Collaborate with external companies, including Facebook and Google, to define and optimize in-game social features
- Generated Freemium business of up to $5 million annually managing the monetization of 6 Freemium and Paymium titles on mobile and Facebook platforms - Defined KPIs and dashboard to determine how well games and features performed, analyzed results, and recommended priorities for developing live titles - Worked closely with the production team during creation phase on retention, social, and monetization features of the games - Ran multiple profitable acquisition campaigns, increasing profits by up to 500%, with the user-acquisition team
- Managed Gameloft’s D2C mobile distribution channels in North America, growing its business to $10 million per year - Managed user acquisition with an annual budget of over $5 million - Ran over 70 profitable campaigns with Pay per Download and Subscription offers, increasing profits by up to 500%