Düsseldorf, North Rhine-Westphalia, Germany
• Responsible for France, Switzerland, Poland and ad interim Belgium and Scandinavia • Analysing market trends, competitors and customers preferences by region • Managing sales, mark up and style performance • Drawing up frequent sales analysis for optimising the store assortment and the general performance • Developing an effective product strategy • Buying & allocating a tailored assortment to fit the sales profile of each store within the respective store group • Deciding the sqm and back wall composition for the managed stores in cooperation with the country representatives and Store Planning Department • Regular store visits to support the store assortment decisions
• Define budget and growth by country • Create a commercial line by product class for Europe • Review style flow and resulting OTB to achieve monthly forecasts • Develop special product lines in keeping with store needs • Analyse the stores performances
• In charge of the turnover and margins sales for shoes across twelve international markets: • Italy, Belgium, The Netherlands, Slovenia, Croatia, Serbia, Montenegro, Bosnia, Colombia ,Malta, Cyprus and Israel (Back-Up for the Middle East franchise Azadea, Alhokair, Special Projects Expansion Team EMEA Armenia and Georgia) • In total 150 shops, between 300 and 400 references per season divided in two lines: Woman and Man from 15 to 30 years old • Define the budget per country and stores according to the sales objectives. • Elaborate financial targets by season and country • Draw competition and trends analysis • Define price strategy per collection and country • Assortment plan, product and collection architecture • Shape the collection by countries accordingly to the policy restriction (components and specific products • Review Top line analysis of KPIs regarding sales, stock levels, gross profit, and markdown costs • Optimise inventory through markdown strategies, replenishment, transfer between stores, actions on stores (Pop up Event, Showroom), special coordination by product and area • Define product and sales guidelines for store openings, store training • Working closely with shops, design teams, purchasing department and new suppliers search • Shopping and new product research
• Plan and organise the Event Agenda for the organisation and Sponsors of the Valencia Street Circuit