Paris, Île-de-France, France
Driving impact through strategy, data, and creativity. Scaling AI-powered advertising globally with AdCreative.ai. Led key digital initiatives for Justin Trudeau’s 2019 campaign. With 10+ years in digital marketing across North America, Europe, and LATAM, I specialize in building Go-To-Market strategies that deliver results. As Head of Business Strategy and founding team member at AdCreative.ai, I’ve led our international expansion and helped position the company as a global leader in creative automation.
Leading the Go To Market strategy for AdCreative.ai for Enterprise & B2B. - Enterprise GTM & Narrative: Architecting the narrative for Global Brands. - Integration of AdCreative into Appier Ecosystem: Product synergy across the Appier AI suite to deliver full-funnel marketing solutions for Enterprise clients. - Regional Enablement: Scaling GTM execution across EMEA, APAC, SEA and NA. - Competitive Moat: Positioning AdCreative.ai on B2B market. Performance-First Product Strategy.
Strategic Account Development: - Develop and implement the sales process and strategy for Enterprise & B2B - Track sales team KPIs and set objectives (team of 3 members) - Work on product pricing strategy. - Manage strategic accounts (Enterprise) relationship. Lead the Global Go-to-Market for Enterprise - Manage the go-to-market strategy: Positioning, Narrative, ICPs & USP definition - Support operational outreach teams. - Training of CSM for platform usage - Funnel and score sales & clients feedback to product team for roadmap improvements. Support the Growth Team - Support B2C acquisition strategy - Support the Growth team in identifying new opportunities. - Lead internal training program - Competitions benchmark
- Digital Marketing Consultant for the Justin Trudeau 2019 campaign, part of the Ottawa-based campaign team. - Digital Marketing Consultant for the Liberal Party of Canada. - Negotiator for the purchase of digital advertising with major Canadian media for the Liberal Party of Canada. - Strategist/analyst for political advertising on all platforms. - Strategist/analyst for marketing and digital advertising campaigns. - Account managers for the deployment of new digital projects: community development; brand development (awareness), branding improvement. - Creation and management of SEM PPC campaigns (Google, Bing, Yahoo etc.). - Creation and management of Social Media PPC campaigns (Facebook / WhatsApp / Twitter / Instagram / Snapchat etc.). - Creation of sales funnels. - Management of advertising budgets and blocking chart. - Search for solutions to digital development issues.
- Project Management - Online Business Developer - Community Management - Strategist/analyst for marketing and digital advertising campaigns. - Account managers for the deployment of new digital projects: community development; brand development (awareness), branding improvement. - Creation and management of SEM PPC campaigns (Google, Bing, Yahoo etc.). - Creation and management of Social Media PPC campaigns (Facebook / WhatsApp / Twitter / Instagram / Snapchat / LinkedIn). - Creation of sales tunnels. - Management of advertising budgets and blocking chart. - Search for solutions to digital development issues.