Jean-Francois Desgens

Associate Director - Metro chez Kellogg Company

Boucherville, Quebec, Canada

About

Jean-François Desgens 737 rue Jean-Deslauriers Boucherville, Quebec J4B 8W3 Home: (450) 449-3707 Cell: (514) 705-3140 Email: [email protected] EDUCATION 1998-1999 Master in administration (M.Sc.) Program Option: Marketing Sherbrooke University, Faculty of Administration 1995-1998 Bachelor Degree in Business Administration (B.A.A.) Option : Marketing École des Hautes Études Commerciales de Montréal (HEC) Montreal University EXPERIENCE January 2019 – Kellogg Canada – Associate Director  Deliver the budget.  Maximize the return on investments.  Manage customers asks and demands.  Develop talent among the team. September 2016 – Kellogg Canada – Retail Sales Manager  Drive and motivate team to hit targets.  Improve display $ share and distribution.  Increase value of the sales force at retail.  Hire new talent. March 2010 -- Kellogg Canada – Category Manager  Support Zone Director, Key Account Executives and Sales Supervisors.  Prepare business reviews to continuously develop our categories.  Accounts: Metro Banner Quebec and Super C.  Lead a Customer Category Review (CCR) in Cold Cereals in 2011 at Metro Inc (4 banners).  Maximise shelf location and space ratio into planograms. March 2007 – Kellogg Canada – Key Account Executive  Account: Metro Banner Quebec  Maximise trade calendars of Kellogg’s 3 categories (Cold Cereals, Bars and Frozen Breakfast).  Develop plans and strategies to achieve sales targets.  List innovations and increase distribution.  Achieve Company’s and banner’s profitability targets. June 2003 – Kellogg Canada – Account Manager  Accounts: Super C and Loeb. November 2000 – Kellogg Canada -- Territory Manager  Territory: East of Montreal Island and Abitibi.  Sell Displays, new distributions and volume at retail.  Account Manager at ADL and Uniprix. May 2000 -- Montrealplus.ca (Bell Actimedia) -- Sales Representative OTHER INFORMATIONS  Status: In couple with 2 kids.  Date of birth: November 25, 1975.  Languages spoken and written French and English  Sports: Jogging, Cycling,Alpine Skiing, Golf.

Experience

  • Directeur associé at Kellanova
    Oct 2023 - Present · 2 yrs 9 mos

  • Kellogg Company (Région de Montréal, Canada)
    • Associate Director - Metro
      Jan 2020 - Present · 6 yrs 6 mos

    • Retail Team Leader
      May 2016 - Jan 2020 · 3 yrs 9 mos

    • Category Management and Insights
      May 2010 - May 2016 · 6 yrs 1 mo

  • Sales representative at Kellogg Company
    Nov 2000 - May 2004 · 3 yrs 7 mos

    Territory: East Island of Montreal + Abitibi Account Manager on junior accounts: Uniprix and ADL (Achille de LaChevrotière, Rouyn-Noranda)