Jean-Christophe Trassard, low carbon cement leader

Director Marketing of Sustainable Innovation - Ecocem - low carbon cement

France

About

With 2 decades of international management and business development experience, I am an influential leader, with a passion for driving positive organisational culture. I have worked in many complex contexts (geographical, structural), under multiple constraints (regulatory, supply). This experience enables me to design impactful solutions to complex challenges. Today, leaders need to evolve in ever-changing, complex ecosystems. The implementation of a clear vision, inclusive of stakeholder requirements, and a resilient strategy are necessary to guarantee the long term sustainability of an organisation. The opportunity is to take an agile approach to management and to adjust current business models. Value creation is changing. Increasingly, we work to share value with a global community. Societal value should be central to a company's vision across the construction and building materials industries. #leadership #buildingmaterials #cement #chemicalindustry #businessmodel #sustainability #resilience #changemanagement #netzero #lowcarbon #concrete

Experience

  • Director Marketing of Sustainable Innovation (Group) at Ecocem France
    Feb 2021 - Present · 5 yrs 5 mos

    Development and implementation of marketing strategies / economic models for innovative & sustainable products and solutions. Tailored process design for marketing of sustainable innovation. Upstream sourcing of circular economy based technologies. Strategic marketing support to top management.

  • Co-creator at Convention des Entreprises pour le Climat
    Nov 2020 - Jul 2022 · 1 yr 9 mos

    An endeavour to bring together companies from all sectors and of all sizes in 2021 to conceive ambitious and actionable commitments to accelerate the transition to a sustainable economy.

  • Senior Vice President - Western & South Europe, North Africa, India & Middle East at Imerys Aluminates
    Oct 2014 - Jul 2020 · 5 yrs 10 mos

    Senior business executive, member of the IMC (International Management Committee), manage the business activity (all markets) and development programs (new subsidiaries, Capex: greenfield, strategic partnerships with key customers) from UK to India. Supervise directly 13 commercial / country managers & technical experts (PhD levels). • Drives the business development in the area • Leads the first Key Account of the company: global negotiation & strategic collaboration • Developed strongly an “opportunity” pipeline and out-of-the-box thinking among business teams (cross-fertilization) • Reshaped the organization for Western & Southern Europe - Created 2 companies in India and one branch in the Gulf countries

  • Imerys - Kerneos (later acquired by Imerys) (5 yrs 10 mos)
    • Global Market Director - Refractory
      2012 - 2014 · 2 yrs

      Transversal director, member of IMC, manage globally the product offer including new products development (with R&D), pricing, budget & Business Plan, specific events (trade fairs, seminars, key customers’ Exclusive Days). • Tracked the main downstream markets indicators (iron & steel, cement) through specialized media • Built a forecasting mathematical model linking alumina cement usage vs customers’ markets KPIs • Launched new range of specialty products (additives) - global product range cleaned up • Planned and coordinated key conferences: AACHEN Germany, UNITCER Victoria, IREFCON India

    • Managing Director - India & Middle East
      Apr 2008 - Jun 2012 · 4 yrs 3 mos

      First Senior Manager settled in India to design & implement a new organization for India & Middle East, an area clearly identified as the new strategic priority in terms of geographical extension. • Created in India new legal entities, business & expert teams, financial reporting – more than 35 employees today • Convinced the board to invest with a greenfield in India: 25m€ - bought the land (20 acres) – got all necessary agreements for building a 30 Ktons/year capacity industrial asset • Established strong relationships with Indian local Authorities & stake holders (Chief Minister, French Ambassador) • Drove operationally business development in Middle East – board member of MEDMA (dry mix organization in Dubai)

  • Imerys - Kerneos (later acquired by Imerys) (Greater Paris Metropolitan Region)
    • Building Chemistry Market Manager & Key Account Manager
      2003 - 2007 · 4 yrs

      Hands on management of a customer portfolio dealing with dry mix mortars – focused on France & Benelux • Developed & animated a clear process of Key Account Management – managed 4 of the largest Kerneos Key Accounts • Launched first technical collaborations (with corporate R&D) and long term supply agreements (3 years) with strategic account enhancing loyalty

    • Near & Middle East Zone Manager
      2000 - 2003 · 3 yrs

      Direct management of a dozen of agents & representatives across North Africa, Near & Middle East in complex geopolitical contexts. • Developed specific supply chain solutions for long distance & challenging destinations • Established a clear premium vs locally available sourcing options