Brussels Metropolitan Area
I have spent my career building brands. Since 2006, I have been leading Les Tartes de Françoise, developing a premium food retail concept rooted in product integrity, simplicity and consistency. What drives me is the conviction that strong brands are built at the intersection of product quality, operational discipline and customer experience. My background spans international marketing and branding, with leadership roles at McCann Erickson, Base Design, Douwe Egberts and Disney. This journey has shaped a long-term approach to business: - Building brands that last - Maintaining high standards at scale - Balancing creativity with operational strength I have a particular interest in premium positioning, food retail and brand-driven companies. French (native), English (fluent), Dutch (fluent).