James Routledge

men, mental health & startups

United Kingdom

About

I was a driving force in the mental health movement from 2015 - 2022, I started Sanctus and brought mental heath in the workplace support to hundreds of workplaces and tens of thousands of people. I wrote Mental Health at Work with Penguin. I sold Sanctus to PE in 2021-23. Now, I work 1:1 with Founders and Founding Teams as a thought partner, founder coach and brand builder. Coaching, facilitating, mentoring, advising - high level on the business and going deep on storytelling and brand. I help founders have as much impact as they possibly can, whilst being in a state of flow and creating the life, and business they want. I'm an entrepreneur, writer and creative that likes to take on complex social challenges and use brands to change stories, narratives and perceptions. I've created social change in mental health, Stoke and I aim to do the same in men and masculinity, and with the other businesses I work with. "Fail we may, sail we must" ⛴️

Experience

  • Founder Coach, Advisor & Brand Builder at Self-employed
    Jan 2023 - Present · 3 yrs 6 mos

    "James has been invaluable in helping us move the business forward, and has been wonderful in giving the space for reflection and creative thinking around the business. He's helped us take some of the stress out of running the business! " "Calming, focusing and reassuring. A nice blend of the numbers and the softer side of being a founder" "Its part therapy part coaching. James is sort of like my stand-in co-founder. " "Great peer-to-peer founder-to-founder conversations " Find out more on my website under Founder Coaching and connect there.

  • Author at Penguin Random House UK
    Aug 2021 - Present · 4 yrs 11 mos

    I'm the Author of 'Mental Health at Work' You can buy the book from all major retailers and it's available as an audiobook too.

  • Founder at JACK
    Mar 2025 - Present · 1 yr 4 mos

    Building a community of 1,000 good men who are changing the narrative on men, men's mental health and masculinity. Partnering with founders, coaches and workplace advocates to write a new story for men. Events, community, training and coaching to support men and support the people supporting men!

  • Advisor to Founders at London Writers' Salon
    Jan 2022 - Present · 4 yrs 6 mos

    Supporting LWS co-founders Matt & Parul. Scaling community, protecting ethos, scaling ops. Being a sounding board, listening, challenging, holding accountable, facilitating co-founder conversations. Generally doing what I can to support two brilliant founders building a global community of writers.

  • Writer at Various
    Aug 2021 - Present · 4 yrs 11 mos

    I write regularly on www.jamesroutledge.co and write for various publications including: - Sifted - Insider - The Guardian - Mind