Dallas, Texas, United States
Results oriented, cross-functional marketing professional with an expert level in integrated marketing communications (strategic planning, brand strategy, advertising, promotions, retail/shopper marketing, experiential, sports marketing, corporate sponsorships, hospitality, public relations, traditional media, digital/social media and ecommerce) directed towards mass marketing and targeted consumer segments (General Market, Multicultural and Global). Advertising agency and corporate marketing background with various Fortune 500 companies. Strong administrative, leadership and management qualities and capabilities. *Adjunct Professor Del Mar College (Corpus Christi,TX): Business Management & Marketing Courses COMPETENCIES & QUALIFICATIONS PROFILE: • Strong interpersonal, presentation and organizational skills • Strategic business and marketing planning; Data Analytics & Business Intelligence Driven • Traditional and non-traditional advertising, promotions, experiential, retail marketing, precision marketing and media planning and development • Digital Media, Social Media, SEO/SEM, Direct Marketing, CRM and Public Relations strategy, communications, integration and execution • Marketing and media mix optimization • Brand management/product development through all cyclical stages (i.e. introduction, growth, maturity, decline) • Shopper marketing and retail environment strategic planning and execution; including strategic partnerships and co-promotions • Experiential planning, execution, integration and management centered around sports, music, entertainment and retail activations • Strong analytical skills in working with various database resources; data mining (i.e. Nielsen, IRI, Spectra, Simmons, SalesForce, NetSuite, Tableau, etc...) • Strong comprehension and report writing of qualitative and quantitative research, interpretation and implications • Consumer insights/segmentation marketing as related to: demographics, psychographics, ethnography, lifestyle, geography, consumer journey mapping, etc... • Demonstrated experience in evaluating marketing metrics for optimal effectiveness, efficiency and overall ROI • Staff management, training and career development/mentorship • Extensive New Business Development experience, success and revenue generation • Resource allocation, budget/financial management and P&L management
Executive Leadership Team - Responsible for leading marketing strategy and execution of all marketing disciplines as it relates to strategic marketing plans, advertising campaigns, promotional campaigns, digital media, paid media, social media, ecommerce, experiential programs, retail marketing for dealerships/golf clubs and public relations. Support and collaborate with all sales and operations teams to help drive sales. Strategic partner and marketing lead to Century Golf Partners/Arnold Palmer Golf Management.
Executive Leadership Team - Responsible for leading marketing strategy and execution of all marketing disciplines as it relates to strategic marketing plans, advertising campaigns, promotional campaigns, digital media, paid media, social media, experiential programs and public relations. Managed entire agency roster. Accounts: AT&T, AT&T Discovery District Plaza, Cowboy Chow Restaurant, The Exchange Food Hall, The Commons Lunch Café, San Antonio Spurs, The Rock at La Cantera Plaza, Roca and Martillo Restaurant and Spurs Dining Club. *AT&T Digital and Social Media Certification
The Marketing Consortium is a full-service MARKETING COMPANY that focuses on MAKING BRANDS RELEVANT and DRIVING SALES through: - Strategic/Brand Planning - Traditional Advertising - Experiential Programs; Sports, Music, Entertainment and Retail Activations - Retail/Shopper Marketing - Consumer Promotions - Corporate Hospitality - Digital/Social Media - Multicultural Client Experience/Brand Impact: Anheuser Busch, Keurig Dr Pepper, Diageo, HEB, Samsung, Barcel USA (Takis), P&G, Frito Lay, Johnson & Johnson, Lowe's, Dallas Mavericks, Walmart, Tajin, Arca (Topo Chico), and Wrangler *Formerly part of the Omnicom Group as Cultura/En Vivo; Ownership and company transition in June 2008
Cultura/En Vivo was a full-service advertising agency that was part of the Omnicom Group. Client roster included: Lowe's, Mars USA, Shell, Kimberly Clark, Texas Lottery, Metro PCS, Johnson & Johnson, Major League Soccer, Bank of America, Visa and Kraft.
Ornelas & Partners was a full-service advertising agency. Accounts included: Nissan, Verizon, Corona, Taco Bell, Texas Rangers, Blockbuster, Anheuser Busch, Wrangler, Amegy Bank, Ocean Spray and a host of others.