San Borja, Peru
Commercial leader with 10+ years of experience driving B2B growth across LatAm in SaaS, fintech, HR tech, cybersecurity and technology consulting. I’ve built and scaled sales teams, led enterprise deals end to end, and worked closely with C-level leaders across multi-country markets. My focus is on turning strategy into execution: building high-performing sales organizations, structuring outbound and inbound motions, managing pipelines and forecasts, and closing complex, high-value deals. I’ve supported regional expansion, account growth, and customer success. I hold an Executive MBA and a Master’s in Corporate & Business Communication, with additional training in PR, Coaching, and NLP. I leverage this diverse background to lead with data, align cross-functional teams, and drive sustainable, predictable revenue.
Rankmi is the leading Human Capital Management platform that empowers organizations to enhance their culture and performance. With an innovative and scalable approach, we have established ourselves as the strategic partner for HR digital transformation across Latin America's top companies. ✔️ Regional Scope: - Aligns the demand generation strategy for Chile, Peru, and OMs, ensuring that both Marketing-led and Outbound efforts are focused on high-value opportunities. - Oversees the process of securing high-value meetings with Decision Makers, ensuring each interaction is qualified to progress into a formal proposal or quotation. - Acts as the bridge between teams to fine-tune lead criteria, ensuring that the opportunities generated by the SDR teams meet the standards required for Sales to advance them. - Supports regional SDR teams in improving their prospecting techniques and conversation quality, focusing on increasing the conversion rate from initial contact to qualified meeting. - Analyzes regional performance data to provide Sales and Marketing leadership with actionable insights for strategic planning and forecasting.
✔️ Core Focus: - Defined and executed the demand generation strategy, integrating outbound prospecting and partner ecosystems to scale high-quality pipeline in Peru. - Led and mentored the SDR teams, elevating performance standards, maturity, and data-driven execution. - Bridged the gap between Demand Gen and Sales, ensuring a seamless handoff of opportunities and a continuous feedback loop to optimize conversion. - Orchestrated strategic alliances and indirect channels, aligning partner efforts with direct outbound messaging to maximize market reach. - Governed pipeline health and forecasting, monitoring KPIs to make agile, data-backed decisions that support aggressive B2B revenue growth.
Listopro is the leading HR marketplace for recruitment in the tech, digital, marketing, and commercial sectors in LatAm. It's part of the Revelo Group - the largest tech talent platform in Latin America and the US. For candidates, Listopro also offers an e-learning solution to improve interview performance and CVs, increasing their chances of landing a job. The company has over 100 tech clients and has been supported by successful accelerator programmes such as StartUp Chile, Parallel18, MassChallenge, and Facebook’s Startup Hub. ✔️ Regional Scope: - Led regional growth and market expansion strategy for LatAm, supporting revenue scale across SMB, mid-market, and enterprise segments. - Built and scaled the SDR and outbound motion, aligning sales execution with operations, marketing, and growth objectives. - Owned pipeline generation, budget management, and commercial proposals tailored to regional client needs. - Partnered with Marketing and Lead Gen teams to strengthen GTM execution, brand positioning, and demand generation across multiple LatAm markets. - Supported leadership in defining sales processes, reporting, and performance governance during a high-growth phase.
✔️ Key Responsibilities: - Executed multi-country outbound strategies and C-level engagement across LatAm markets. - Carried out 100% outbound prospecting using LinkedIn Sales Navigator, Apollo, SalesQL, and HubSpot. - Ran nurturing campaigns via email to follow up with prospects. - Supported the Lead Gen team on new project development.
Norte Digital is a leading Chilean company in digital advertising and performance-driven campaigns. Sales Solutions, a business unit of Norte Digital LATAM, offers a post-click commercial support service, helping clients with lead traceability and providing qualified leads via regular meetings, real-time reporting tools, and prompt lead handover. ✔️ Key Responsibilities: - Developed and executed multi-country outbound strategies across Peru, Chile, and Panama. - Collaborated with the commercial team to develop bespoke proposals. - Presented services and followed up with interested clients. - Built strong collaboration with commercial teams to support regional growth initiatives. - Managed all commercial activity through Pipedrive and G Suite.
Culqi, part of the CREDICORP Group, is a Peruvian fintech focused on digitising payment systems for both online and offline commerce. The company aims to streamline and secure the payment process, helping businesses boost revenue and spot growth opportunities. ✔️ Key Responsibilities: - Led merchant acquisition and enterprise partnerships within the Credicorp fintech ecosystem. - Maintained close communication with stakeholders to foster win-win partnerships. - Partnered with finance and product teams to shape commercial proposals. - Managed strategic merchant accounts and partnerships, aligning commercial objectives with product and finance teams.