New York, New York, United States
👧🏻 Hi, my name is Jenny! I’m a growth-oriented, positive-minded, and outgoing music + entertainment marketing professional with extensive music, digital, & experiential marketing, data storytelling, and sales experience (3+ years) through my invaluable professional experiences at Spotify, Sony Music Entertainment, AWAL, CNN, Fox Entertainment, SoundCloud, and A+E Networks 🏆 American Advertising Federation Most Promising Multicultural Student (2025), IRTS Foundation Summer Fellow (2024), Emma Bowen Foundation Fellow (2023 - 2025) 📌 ASR @ Vevo 🌆 Born and raised in Atlanta ❤️ Passionate about A&R, A&R research, music marketing, product marketing, and creating cultural moments to uplift rising, niche global music scenes, genres, and artists 📚 Recent Graduate from The University of Georgia with a Bachelor’s degree in Business Administration in Management Information Systems and Music Business Certificate (May 2025; summa cum laude) ⬇️ Check out my Experiences & Organizations sections below to hear about my past and current professional experiences 🧘🏻♀️In my free time, you can find me bingeing comedy/sitcom shows (ex. Channel 4.0, Abbott Elementary, Wheel of Time, Arrested Development, etc.), attending concerts, thrifting, making playlists, finding niche global sub-genres, and trying new restaurants in my city 🤝 Can’t wait to connect with you and feel free to reach out Check out my work portfolio 🔖 https://www.canva.com/design/DAGjV9n_olE/vjfCFWFGA3W-HWJEPxQMwA/view?utm_content=DAGjV9n_olE&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h666f52da8a
- Directed SEO marketing for 6-8 cross-genre playlists weekly, improving playlist discoverability and alignment with listener behavior - Kept up with emerging genres, artists, and sub-cultures around the world (Phonk, Afro Desi, Italian Afro-Dancehall, Baile Funk, Speed, UK Garage) - Utilized XBOX partner data on Gen Alpha and Gen Z editorial playlist listening preferences to inform gaming playlist offerings - Successfully pitched numerous artists from SAILORR, Kehlani, 5an, Saga Faye, ELIO, etc. to the largest editorial playlists ranging from 1.5 to 5 million monthly listeners - Revamped Student, Gaming, and Anime playlist hubs, enhancing user experience and engagement across key demographics (Gen Z & Alpha) - Analyzed Gen Z and Gen Alpha cultural trends and user data to inform editorial content strategy and new playlist offerings - Selected as 1 of 49 interns from 54,000+ global applicants
- Partook in their Launch Senior Career Preparation and Mentoring Program (2024 Cohort) - Attended media and entertainment industry insights panels, network with alumni, and learn about opportunities in the entertainment industry - Matched in Summer 2023 with an internship at A+E Networks
- Analyzed and successfully pitched major content acquisition deal for large national program into CNN's content offerings set for release in 2026 to executives - Collaborated with data analysts to deliver insights on the television media landscape and CNN’s performance, informing high-profile internal stakeholders - Generated daily and weekly audience metrics reports for the CNN brand and its competitor networks - Provided critical network, program, and event performance data to the public relations team, contributing to the creation of monthly press releases & event campaigns - Supported the team with ongoing long-term projects, data visualizations, and client presentations
- Strategized a $1M omnichannel media campaign for Adobe in a 6-person team serving as an OOH strategist, researcher, & project manager - Competitively selected as one of the 50 most promising multicultural college seniors nationwide, out of thousands of applicants - Participated in an advertising pitch competition acting as Advertising Campaign Strategists for Adobe / Dentsu judged by top industry leaders from Omnicom Group, W+K, and Dentsu, showcasing strategic and creative expertise. - Engaged in career development workshops and company site visits with major industry players including Sony Music Entertainment, IPG, The Trade Desk, Energy BBDO, and VML, gaining valuable insights into business growth and client relations.