Mannheim, Baden-Württemberg, Germany
I am an accomplished, resourceful, innovative Executive, comfortable in a fast paced environment and working under pressure, specializing in transforming data and technology into actionable, strategic and tactical corporate decisions, with over 20 years of executive management experience. I have a broad professional background and my areas of expertise and experience include: * IT - Business Intelligence / Strategic Analysis / Software Development / Web Applications / Networks / Telecom / Vendor Negotiation / Multi-Million $ Budgets / Capex - Opex Projects * MARKETING - E-commerce Analytics / SEO / SEM / International Marketing / Business Development / Call Center Management * FINANCE - GAAP principles / Cash flow / Audits / Taxes / LOCs / Lines of Credit / SOX / PCI compliance * LEGAL - REGULATORY - Contracts / Strategic Partnerships / Mediation / Tariffs * MANAGEMENT - Problem Solving / Creative Thinking / Project Management - Agile and Waterfall / HR / Incentive programs / Team Building / Reporting chain of 100+ employees
As member of the senior management team, played a pivotal role in driving the success of KraTEL, a Seema Group company in Germany, by orchestrating branding and marketing communications strategies to generate awareness and subs acquisition. Launched and managed the new brand identity defined by market research, customer expectations, competitive landscape and market segmentation analytics. Boosted brand awareness and products/services adoption trough proficient design/rollout of public relations, advertising, events and communications programs in a highly competitive market. Contributed to exceptional results, as a challenger operator in a low ARPU, fast moving pricing and customer churn behavior environment, on Market Share (+30%), New Subs (+40%), Revenue (+30%) and EBITDA (+38%) in Q3 2011 by deploying key strategic brand and marketing communications activities. Built and retained top performing marketing communications team including managers and specialists in media, advertising, copywriting, visual design, and event planning through highly effective training, mentoring, procedures, and best practices. Managed a $45M OPEX budget and administered communications and media agencies work through expert direction in branding, ATL/BTL, media placement, event and sponsoring. Achievements Achieved and sustained 89% Top-Of-Mind brand awareness in Q1/Q3 2009 by systematically deploying tactical initiatives encompassing brand channel management, digital media activities, PR programs, advertising campaigns, event and sponsoring and trough in-store promotions and merchandising. Managed and monitored the corporate and commercial brand representation at every customer touch-points to enhance customer brand recognition and sustain positive perception. Supervised content creation, products packaging and collaterals development to ensure compliance with brand guidelines.
Created, designed, hired, implemented and managed the autonomous Strategic Analysis and Business Intelligence Division for both CAPEX and OPEX projects, with a million dollar budget, reporting directly to the CEO. I perform strategic analysis, participating with the C-level management, to create business based technology solutions to increase revenue, reduce costs, increase efficiency and attack specific challenges. Sophisticated, but common sense, fact based recommendations, is where my 20 years of executive management experience enriches and augments my technology expertise. I have designed and led the development of many automated data applications which resulted in a true Business to Consumer CRM module including a Pricing Tool, to manage and update competitive pricing on over 35,000 products, a List Pull Utility to allow the Marketing to micro-define and reach any market segment, and event driven, automated, personalized E-mails for various campaigns, among other tools. DT`s DW incorporates data from diverse sources including, Omniture e-commerce, 3rd party demographic data, Dynamics AX ERP data, High-Jump warehouse fulfillment software and UPS / DHL tracking and costing, to view the entire order lifecycle, and customer behavior profiles, from infinite angles; via various cubes and detailed SharePoint dashboards I worked directly with DT`s external auditors, PwC and matched not only Revenue Detail to the Financial Statements but also managed a very critical and complex inventory roll back, in conjunction with the CFO, consisting of two warehouses and over 35,000 individual SKUs over 14 months, in order to fully document DT`s inventory assets. Software used included: SQL Server 2008 r2, SSRS, SSIS, SSAS, SharePoint, InfoPath, ASP.net, VB.net, Visual Studio, IIS Server, Omniture standard data feed, UPS Quantum, MS Dynamics AX, Cognos, Windows 7, MS Office
Reported directly to the Spirit`s CIO. Designed, Managed and Implemented information, analysis and automation projects, for the team, from multiple business units throughout Spirit Airlines including Accounting, Marketing and Operations. Created in-depth information automation to calculate RASM (Revenue per Seat Mile) and CASM (Cost per Seat Mile) per ticket class. Responsible for many of Spirit`s FAA reporting requirements. Meet with our internal customers, analyze their needs and create relevant and timely reporting and analysis information. Also responsible for SSIS packages and SQL Stored Procedures to fulfill marketing promotions. Automate any and all routine processes. Provided all Passenger Revenue Detail to balance with Accounting GL for E & Y Audit 2008 within .07%
Managed company operations. Negotiated strategic relationships and contracts with other Telecom Companies. * Designed and implemented MS SQL enterprise Data Warehouse with ETL processes; back-up and recovery processes and front end software and reporting for Contact Management, Sales, Receivables and Payables, Commissions and Cash flow * Designed networks for larger clients including 20 + drop Metro E networks, OCx, VPN. Trained sales reps in Telecom and sales techniques.