Brooklyn, New York, United States
First and foremost, I am a passionate mother of two, and secondly, I am an accomplished Event Marketing Specialist with a strong track record of hosting and managing high-impact virtual and executive on-site briefing events. During my time at Yext, I successfully hosted multiple high-impact virtual tasting & AI discussion events with the Chief Data Officer, influencing over $5.5M in ACV and significantly progressing 45% of existing sales opportunities to the next stage, contributing to a 52% closed-won rate. Recognized for my creativity and attention to detail, I've consistently received positive feedback and leadership accolades for my contributions to high-profile deals and events. I'm passionate about continuously improving processes and delivering memorable events. Currently, I'm actively seeking new opportunities to bring my skills and experience to a dynamic team. Let's connect and explore how I can add value to your organization.
- Managed logistics for 40+ Executive Briefing Center onsite events, effectively coordinating with cross-functional teams and vendors, resulting in a 30% reduction in program costs while maintaining exceptional attendee experience. - Led the development and execution of high-touch virtual wine tasting and AI events with the Chief Digital Officer, advancing 45% of 124 opportunities to the next stage and contributing to remarkable 52% closed won rate, significantly boosting brand awareness and pipeline generation. - Managed and optimized program budgets for EBC, promotional Global swag, and interactive virtual field events. - Created a global Executive Briefing Center self-service playbook guide, optimizing processes for sales leaders and CSMs to execute successful meetings with a seamless onsite experience.
- Managed logistics for 30+ field events, overseeing event landing pages, SFDC campaigns, invite copy creation, email marketing, and attendee briefings utilizing Asana as a project management tool. - Coordinated floral arrangements, photographers, and entertainment for field marketing events, ensuring seamless execution and bringing brand values to life through creative and curated experiences. - Hosted weekly 1:1s with Mid-Market sales leaders to help advance pipeline through strategic marketing support and event participation resulting in a 18% increase in virtual tasting event attendance and supported pipeline goals globally. - Support industry-wide conferences, including onward, president club, and sales revenue kick-off.
- Generated $487,414.61 in Closed Won Business - Support 7 sellers in growing pipeline by identifying new business opportunities and driving qualified prospects through full sales cycle. Awarded Top BDR (GEOS) for generating $1.7m of pipeline in Q1FY20 - Wear multiple hats and strategically prioritize outreach and assist with account plans to optimize effectiveness and efficiency. - Work with numerous teams throughout the organization to develop and carry out successful outbound strategies utilizing creative RBEs. Spearheaded the customize Marshmallow RBE. Which was later implemented by my peers throughout the org. - Present Yext POV and thought leadership with prospects through phone, email, and direct mailers to drive interest, aligning personal and company goals. - Recognized as "Sawfish of The Year" and spoke at SKO FY19 for RBE wins and generating 3.3m - RBE of The Week(s) - 2019 (Yext Marketing Team) - Butterfly Award - 2018 (Yext - BDR All Hands Q3) - Most Improved BDR Award - 2018 (Yext - BDR All Hands Q1)
- Demonstrated a proven track record of exceeding monthly and quarterly sales goals - 97% client retention - Educate prospects on product knowledge and value-added to current service offerings. - Identified prospective customers using lead generating methods and performing an average of 80 colds per day.
- Managed the business social accounts on multiple social platforms - increased engagement by 20% - Spearheaded go to market strategies to increase fan base, foot traffic, and ticket sales. - Managed vendor procurement process and onsite execution of events, at trade shows, and festivals - Monitored analytics and trends to justify marketing spend Designed marketing trip flyers - Launched in-store events to increase brand awareness
- Developed 19 partnerships in one month. Each agreeing to 25% of total sales used under Modern Girlfriends. - Head of the sales team in New York City/ Chicago. - Cultivated relationships for like-minded powerful independent women and business deals, as well as being the liaison between Modern Girlfriends and those we are working with. - Made periodic visits to local businesses, outreaches to identify needs or concerns of partnerships, and anticipates new opportunities between local partnerships and Modern Girlfriends. - Provided key information by collecting, analyzing, and summarizing data and trends.
- Answer phones and perform item look ups for the clients as well as perform send sales. - Exceptional understanding of counting, inspecting and checking in merchandise. - Highly skilled with utilizing mannequins and stocking shelves, folding, hanging and placing merchandise in stock rooms and selling floors. - Work hand and hand with the merchandise team in prepping product for the store, as well as assisting the visual team with monthly floor-sets. - High energy, enthusiasm, and excellent customer service skills. - Multiple client satisfaction compliments daily. - Meets and exceeds daily sales quota