Fort Lauderdale, Florida, United States
I build and scale healthcare media platforms that reach millions—and influence real-world clinical and career decisions. As SVP/GM of Nursing & Education at Nurse.org / Full Beaker, I lead one of the largest digital communities for nurses, overseeing content, growth, product, business development and monetization strategy. My background spans 20+ years in digital media, healthcare, and education, including leadership roles at publicly traded companies like Everyday Health (acquired by Ziff Davis) and QuinStreet. I’ve led teams of 100+ across marketing, editorial, product, and sales—and managed P&Ls up to $175M. Today, I focus on applying AI across healthcare media to scale content, improve efficiency, and expand access to trusted clinical information. Areas of focus: • Healthcare media & publishing • Nursing workforce & education • AI-enabled content & growth • Audience development (SEO, social, partnerships) • Digital business scaling & monetization • M&A, digital acquisitions & integration Also active as an angel investor and advisor in digital health and education.
• Lead strategy and operations for a portfolio including Nurse.org, TravelNursing.org, TheNursingBeat.com (acquired 2025), and Universities.com • Oversee cross-functional teams across editorial, growth, product, and business development • Scale one of the largest nurse-focused media platforms, reaching 1M+ monthly organic users and 30M+ across social channels • Drive content strategy spanning nursing workforce trends, clinical news, market research, and career pathways • Integrate AI across editorial, growth, and customer service workflows—reducing production time, improving SEO performance, and scaling content output • Expand audience engagement across social, newsletters, and multimedia channels (podcast, Instagram, etc.) • Lead award-winning initiatives recognized by Digital Health Awards and MM+M
Strategic marketing and customer acquisition consultant for early and growth stage companies. Engagements include: • Fractional Head of Marketing (6 months) for leading Home Services lead generation company • Growth and monetization strategy for network of Education websites • Strategic planning and GTM for publicly traded pharmaceutical company with new DTC product • Online marketing and technology stack strategy for global healthcare education company • Competitive review for hospitality company entering international markets
• Led marketing and growth strategy for a national wound care provider serving 3,500+ facilities • Drove physician acquisition and engagement, nurse education and brand positioning across digital channels