Lausanne, Vaud, Switzerland
With +20 years of event management, marketing and sales experience in international environments in different industries such as 5* Hotels, Formula 1 and banking, I have gained an extensive knowledge of marketing ans sales techniques. Service oriented, I have always focused and been able to create long-term relationship with my clients and partners, which allowed me to always exceed my objectives. Besides being creative, motivated and dedicated, I know how to bring added value and make the most of my responsibilities, which rely on my professional ambitions, my commitment and my strong enthusiasm for management.
- Define strategies and its implementation to grow international sales and market shares for the agency - Finding new market opportunities and key strategic partners - Pricing policy - Recruitment and management of a team of business development managers - Creating several sales, promotion and communication tools - Development of the website
- In charge of creating the Thought Leadership strategy - In charge of analysing and transferring product and investment communications from Switzerland to the UK when Swiss business was sold - Full development and implementation of a project called “Why Wealth” - Implementation of the new Lloyds Bank brand - Full development of sales aides for our Private Banking Division - Fully manage Brand and Communication budget and maintain costs within budget. - Implement and adhere to Group processes to ensure that all communications within the team, and stakeholders are on brand and compliant
- In charge of the International Wealth VIP packages for the London 2012 Olympic Games - Construction and implementation of the 2012 and 2013 events and sponsorship plans for International Wealth. - Full development of events and sponsorship strategy and plans, aligned to wider business strategy for our key client segments. - Fully manage events budget and maintain costs within budget. - Ensure that events formats are the best platforms to achieve ROI - Implement and adhere to Group processes to ensure that all communications within the team, and stakeholders are on brand and compliant
- Define strategies and its implementation to grow international sales and market shares for the agency - Benchmarking studies - Finding new market opportunities and key strategic partners - Pricing policy - Creation of several sales, promotion and communication tools - Creation of the website