London, England, United Kingdom
Experienced digital leader with a passion for creating impactful digital experiences. Skilled in developing and executing comprehensive digital strategies, managing complex projects, and optimising website performance. With a deep understanding of content strategy, user experience, product development, and analytics, I have successfully driven audience engagement and business growth for global organisations. I'm adept at leveraging data-driven insights to identify challenges and implement innovative solutions, fostering a collaborative and results-oriented team environment. My expertise lies in: Digital strategy: Developing and implementing data-driven digital strategies. Content strategy and creation: Creating engaging content across various platforms. Website management: Leading the development, optimization, and maintenance of high-traffic websites. User experience: Designing user-centered experiences that drive conversions. Team leadership: Leading and mentoring high-performing teams.
Lead digital product and content strategy for WWF's global websites, driving impactful communications for the world's leading conservation organisation.
Empowered global businesses, community organisations, and individuals to grow their digital audiences and achieve their goals through effective website strategy, content creation including branding photography, and responsive website design.
Spearheaded the digital transformation of BBC World TV, leading audience growth and engagement across multiple digital platforms.
Led high-impact, multiplatform digital projects for iconic BBC brands like Click, Panorama, Newsnight, and Today Programme.
Launched the world's first interactive TV service to support the BBC’s flagship news bulletin, contributing to the 10 O’Clock News winning the RTS News Programme of the Year award.