Switzerland
Currently active at on-site rebranding project in Switzerland. My background is rooted in International Business and Management Studies, with a minor in Cross-Cultural Business Skills. A foundation that’s shaped a global, adaptable approach to strategy. I’ve studied and worked across Moscow, Madrid and Amsterdam. I ended my academic career with a thesis on identifying and designing a viable market entry strategy for a SaaS company targeting the German market which was graded with a 7 by the head of economics faculty and ex managing director at JP Morgan. Over the past years, I ran Braams Imports, developing firsthand experience in operations, sourcing and dealmaking. That journey now evolves into BAY Strategies, where I work closely with ambitious businesses to help turn insight into action. Whether through partnerships, market expansion, or strategic execution. Always open to exchanging ideas, exploring collaborations, or supporting founders and teams navigating growth.
Founder of Bay Strategies, a growth & business development firm that turns insight into action. Accelerating market entry, structuring high-impact partnerships, and driving sustainable growth. We lead in strategic partnerships, deal brokering, lead generation, and BD strategies (including AI-enabled ops) with a trust-first, execution-driven approach.
Braams Imports is a boutique partner for hospitality execution and product sourcing. We plug in as a flexible freelance resource to stabilize operations and launch new initiatives. We also source and import the right products at the right price—handling sampling, compliance, freight, customs, and last-mile delivery.
Thesis with main research focussed on identifying a viable market entry strategy for a European market. Graded with a 7 , thesis assessed by Ex Managing Director of JP Morgan London and current head of faculty of economics and law.
Producer and distributor of hotel amenities and cosmetics for multiple luxury brands and a number of In-house brands. Supplier to the most prominent Spanish hotel chains and many more.