JAYARAAM S

Sales Strategist | Print-Digital-Institutional Sales I Business Standard | Passionate Growth Enabler | Driving Revenue Growth & Innovation | Events & Branding I Goal setter I Exceeds Expectations I

Chennai, Tamil Nadu, India

About

โ€œ Every job is a self-portrait of the person- autograph your work with excellenceโ€. ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ | ๐——๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต & ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐—ฃ๐—ฟ๐—ถ๐—ป๐˜ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ & ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฌ๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง๐ฌ ๐ˆ ๐๐ž๐ฐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ฌ A seasoned Sales Leader with 30+ years of expertise in crafting high-impact strategies and closing transformative deals across FMCG, Cellular, Print, and digital media. Spearheaded a 100% increase in digital sales through innovative product launches and strategic client partnerships. Consistently exceeded targets, driving revenue growth last fiscal in digital subscriptions, exceeding Rs. 90 lakhs, new market penetration, MOM & YOY deposit collections, prepaid subscriptions, and team performance. Secured the highest numbers in India in both volume and revenue. Passionate about the media landscape and its ongoing evolution, I thrive in dynamic environments, turning challenges into opportunities and exceeding expectations. Driven subscription growth through corporate sales and strategic new initiatives bringing in 100% revenue growth. Ensured smooth distribution via a strong agents and vendors network rapport, leading to effective dues collection and optimized operations. Coordinated many events successfully and also enabled revenue generation beyond Circulation. ๐’๐ค๐ข๐ฅ๐ฅ๐ฌ: โ€ข Digital Sales Strategy & Execution โ€ข Print Circulation Sales, Distribution & Marketing โ€ข Revenue Generation & Growth Hacking โ€ข Team Leadership & Development โ€ข Client Relationship Management โ€ข Market Analysis & Penetration โ€ข Strategic Partnerships & Negotiations โ€ข New Product Launches & Innovation โ€ข Public Speaking & Presentations ๐˜๐˜ฐ๐˜ณ ๐˜ฎ๐˜ฆ, ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜Š๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จ๐˜ฆ ๐˜ช๐˜ด ๐˜ข๐˜ฏ ๐˜–๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ!

Experience

  • Business Standard (14 yrs 5 mos)
    • Dy General Manager
      Jul 2022 - Present ยท 4 yrs

    • Region Head- Market Devl, Business Standard
      May 2019 - Sep 2022 ยท 3 yrs 5 mos

    • Branch Head-Market Devl ( TN & Karnataka)
      Feb 2012 - May 2019 ยท 7 yrs 4 mos

  • KUMUDAM PUBLICATIONS PVT LTD (4 yrs 7 mos)
    • General Manager- Circln & Mktg
      Jul 2007 - Jan 2012 ยท 4 yrs 7 mos

    • Dy General Manager-Circulation & Mktg
      Apr 2009 - Mar 2010 ยท 1 yr

    • Asst. General Manager-Circulation & Mktg
      Jul 2007 - Mar 2009 ยท 1 yr 9 mos

  • Branch Manager ( Profit Centre Head) at The New Indian Express Group
    Aug 2004 - Jul 2007 ยท 3 yrs

  • Sales& Mktg at Murugappa Group- Sabols - Aircel
    1987 - Aug 2004 ยท 17 yrs 8 mos