Dallas-Fort Worth Metroplex
Jawad Farooq Naik is a multidisciplinary designer, creative technologist, solutions architect, and aspiring educator whose work lives at the intersection of design, technology, and human connection. Driven by curiosity and a deep love for interaction and play, he builds tools, systems, and experiences that bring presence, warmth, and intent to the way people communicate, work, and care for one another. His path began among the machines of his family's printing business, where he learned early that design shapes how we see, touch, and experience the world. That early spark grew into formal practice through his BFA in Visual Communication Design from the National College of Arts in Lahore, followed by his MFA in Dynamic Media from the Massachusetts College of Art and Design (MassArt), with extended graduate work alongside MIT's Responsive Environments group. His MFA thesis, Tangible Tomorrow, grew from a deeply personal question: how do we bring presence back to long-distance relationships? The work explored intelligent companions and tangible interfaces designed to reduce emotional distance, not to replace human connection, but to hold it gently. That thesis continues to anchor his practice today, where code meets emotion and media becomes touch. Jawad now designs intelligent systems and digital infrastructure across creative industries, healthcare, and small business, spanning empathetic AI integration, custom CRM and operational platforms, brand and visual identity, and human-centered automation. He believes the future belongs to creators who make technology more caring, intuitive, and alive, and that technology becomes meaningful only when it remembers the human at the center.
Leading the design and integration of digital, operational, and compliance infrastructure for a Texas HCSSA-licensed personal assistance services agency, bridging design, technology, and healthcare operations to help small home care organizations operate efficiently while delivering compassionate, regulation-aligned care. Designed and developed the Lonestar Home Healthcare website in WordPress, creating service-focused pages, SEO-optimized content, and a cohesive digital brand experience across all touchpoints. Architected the agency’s complete client intake and onboarding system in GoHighLevel, integrating multi-step intake workflows, scheduling systems, calendar automation, and contract-grade documentation to streamline operations and improve client experience. Developed and structured the agency’s operational documentation ecosystem, including policies and procedures, employee handbook materials, emergency preparedness planning, compliance workflows, ANE dual-reporting pathways, HHAeXchange EVV integration, and workplace violence prevention protocols aligned with Texas HHSC regulations and current legislative requirements. Built and integrated CRM and automation systems to support caregiver scheduling, onboarding, compliance tracking, internal communication, and ongoing client management. Led the creation of the agency’s brand identity from naming and logo design to typography, color systems, and applied collateral, ensuring consistency across web, print, employee-facing, and client-facing materials. Also oversee ongoing technology strategy, compliance-focused digital systems, credentialing audits, and operational infrastructure as the agency continues to grow.
I’m thrilled to share that I’ve officially joined AIGA Boston! AIGA, one of the most established design organizations, connects creative professionals through a wide network and offers incredible resources and events. As a member, I now have access to professional development workshops, mentorship programs, design resources, and exclusive events designed to support and elevate our work. Being part of AIGA Boston means connecting with a vibrant community of designers specializing in areas like branding, UX/UI, and print design. I’m looking forward to attending local meet-ups, design talks, portfolio reviews, and collaborating with other talented creatives across the Boston area.
I established a collaborative workspace that fostered creativity and provided support for the creative team to bring their ideas and projects to fruition. Taking charge of more than 42 projects from conception to completion, I developed creative approaches and maintained oversight of quality output across the entire agency. Engaging with various departments, I generated innovative concepts for advertising and promotional campaigns, catering to the needs of both local and international clients. To enhance client communication, I initiated a Client Relation Management System, ensuring clients were promptly informed of any issues that may arise during the project lifecycle. Additionally, I implemented a customized Project Management system to streamline workflows, meet deadlines, and enhance overall productivity, resulting in a notable efficiency boost of up to 70%.
After successfully leading the company’s digital transformation initiatives, I was promoted to Senior Solution Architect, where I designed and implemented a CRM-driven workflow that transitioned the organization to a digital-first operating model. I led the integration of an AI-powered receptionist and automated sales pipelines to streamline communication, improve response time, and increase operational efficiency. In addition, I developed structured hiring, onboarding, and offboarding systems, creating standardized internal processes that improved team efficiency, accountability, and scalability. Through automation, system optimization, and cross-functional collaboration, I helped modernize internal operations and enable the company to operate with greater speed, clarity, and long-term sustainability.
As the Marketing Director at Epic Home Healthcare, I led the launch and management of the company’s new website, strategically redesigning the digital experience to reduce friction between clients and the organization and improve overall accessibility. I spearheaded the rebranding of the company, establishing a clearer visual identity and communication system aligned with trust, care, and professionalism. Alongside brand development, I created and executed a comprehensive content and advertising strategy that increased online visibility by 30%. I also represented the company at various industry events, strengthening brand presence and community engagement. Additionally, I launched and managed performance-driven digital advertising campaigns on Meta platforms, contributing to a 20% increase in overall revenue through targeted lead generation and conversion-focused marketing initiatives.
As a Graduate Teaching Assistant for MPSM-389 Art and Networking at Massachusetts College of Art and Design, I support faculty and students in exploring the intersection of art, technology, and digital networks. My role involves assisting in course planning, facilitating discussions, and providing technical and conceptual guidance to students working on projects that engage with digital media and interactive systems. I help lead workshops, demonstrations, and critiques while offering one-on-one mentorship to refine students’ artistic and technical practices. Additionally, I assist with research, classroom management, and resource curation to enhance the learning experience. Passionate about the convergence of art and emerging technologies, I strive to foster a collaborative and experimental environment where students can push creative boundaries.
As a Graduate Teaching Assistant for the MPSM337 Electronic Projects for Artists course in the Department of Studio for Interrelated Media (SIM), I assisted the course instructor, Dana Moser. My responsibilities included providing technical guidance to students, facilitating hands-on learning experiences, and helping them integrate electronic components into their creative projects. I worked closely with Dana to bridge the gap between art and technology, ensuring that students successfully brought their artistic visions to life.
During my role as a branding consultant for the Humanities Department at MassArt, I was responsible for maintaining and growing the department's digital and physical presence. My tasks included developing the brand identity, designing event posters and stationary, crafting internal documents, and handling other related duties to enhance the department’s visibility and communication, keeping it cohesive.