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I am a Commercial & Growth leader with over 10 years of experience driving scalable growth in retail and consumer businesses, with a strong focus on fashion, eCommerce and marketplace ecosystems. Throughout my career, I have led commercial strategy, sales and marketing functions with full ownership of P&L, consistently delivering sustainable revenue growth while improving profitability across channels. I have a proven track record of: - Scaling digital businesses and eCommerce operations - Defining and executing channel strategy across retail, online and marketplaces - Leading cross-functional teams (sales, marketing, operations, finance & tech) - Driving international expansion and market development Most recently, I have doubled digital revenue while restructuring the commercial model towards profitability and efficiency, and leading key strategic initiatives such as eCommerce platform migration and multi-market campaign deployment. I am particularly interested in leadership roles where I can combine strategic vision, commercial execution and team leadership to scale brands in the fashion and consumer space.
Leading commercial and digital strategy with full P&L ownership for eCommerce and marketplace channels, driving scalable growth and profitability across the business. • Defined and executed commercial strategy across eCommerce and marketplaces, aligning pricing, investment and growth objectives • Managed full P&L, optimizing revenue growth while maintaining contribution margins at scalable level. • Led cross-functional teams (marketing, sales, operations, IT & finance), ensuring alignment across all business areas • Drove eCommerce +112% revenue growth through performance marketing, channel optimization and conversion improvement • Restructured the digital business model towards profitability and efficiency, optimizing investment and cost structure. • Led the migration of the eCommerce platform from Salesforce to Shopify, improving scalability and operational performance. • Designed and executed key commercial campaigns, later adopted across 20+ international markets
Led operations and commercial strategy across multiple business units, with full responsibility for profitability, expansion and operational efficiency. • Managed 6 business units with full P&L ownership, driving performance and cost control. • Led the opening of 3 new locations (shopping center and high-street), overseeing launch and operational setup. • Optimized cost structure through workforce planning and margin control, improving unit economics. • Defined commercial and marketing strategy, increasing traffic and revenue across locations. • Coordinated cross-functional execution across operations, marketing and finance.
Led national marketing strategy and retail execution, aligning brand positioning with commercial performance across all channels. • Defined and executed marketing strategy and across digital and offline channels. • Integrated marketing and sales into a unified commercial planning model across 4 channels and 1,500+ points of sale. • Led visual merchandising strategy across key accounts (El Corte Inglés, Carrefour, etc.), improving in-store performance. • Executed brand repositioning and rebranding process across all touchpoints and channels. • Coordinated campaigns with key retail partners, increasing visibility and sell-out in strategic locations.
Led international business development across EMEA, building distribution networks and scaling revenue in new markets. • Defined and executed international expansion strategy across 25 markets. • Built and managed distribution network across Europe, Middle East and North Africa. • Generated €2M revenue within 4 years through structured market development. • Created and scaled the international department, building a team of 3 people. • Managed pricing, logistics and commercial agreements with local partners.