Singapore, Singapore
“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi Hi there! I’m a marketing enthusiast with a knack for turning creative sparks into campaigns that wow. As a proud graduate of the Bachelor of Science in Digital Communications and Integrated Media from SIT, I live for brainstorming bold ideas and crafting strategies that don’t just grab attention—they deliver results. With a strong background in visual storytelling and media production, I blend creativity with strategy to connect with audiences in meaningful ways. I’m obsessed with studying consumer trends and finding fresh ways to create marketing magic that stands out in a crowded world. When I’m not dreaming up the next big idea, you’ll find me geeking out over the latest campaigns across industries or hunting for inspiration to fuel my creative fire. Ready to make something amazing together? Let’s connect and make it happen!
• Expertise in both photography and videography, capturing high-quality visuals tailored to client needs. • Proficiency in photo and video editing, ensuring polished and professional results. • Skilled in using Adobe After Effects to create dynamic and engaging visual enhancements for videos. • Providing creative input during the conceptualisation process, offering insights to enhance visual appeal and storytelling.
• Planned and optimised digital campaigns across email, social media, SEO, and SEM, improving ROI through perform analysis • Created compelling marketing content, including website copy, whitepapers, and presentations, aligned with brand messaging. • Ensured brand consistency across all communication channels by developing and enforcing guidelines. • Conducted market research to identify trends, competitive insights, and customer needs. • Coordinated event marketing activities, including trade shows, conferences, and webinars.
• Pitched and wrote original articles, complemented by professional photography to enhance storytelling. • Conceptualised and produced videos for CNA Digital Content, ensuring alignment with the platform's objectives. • Produced short, snackable videos to effectively promote stories and engage audiences. • Created social media drivers to boost story reach and supported fast-turnaround writing tasks under tight deadlines.
As a Production Assistant for AndroidsinBoots and Optical Films, my responsibilities included: • Coordinating with clients to schedule and organise shoots effectively. • Curating shot lists and sourcing music to support production needs. • Creating video captions to enhance accessibility and viewer engagement. • Assisting in art direction to ensure creative alignment during production shoots. • Managing on-set welfare, including organising food and drinks for the production team. • Casting voice-over actors for a video project with Lion Befrienders. • Preparing invoices for freelance workers to ensure smooth financial operations. • Assisting in setting up lighting equipment during production shoots to meet technical requirements.