Singapore, Singapore
A seasoned visual communication expert with over a decade of experience, including six years as Creative Lead at Metia. Focused on delivering innovative design solutions, they oversaw regional campaigns, partnered with stakeholders, and incorporated emerging technologies like AI to enhance workflows and improve client satisfaction. Their efforts consistently led to increased campaign engagement and operational efficiencies. Known for their ability to align design strategies with business goals, they streamlined processes to reduce turnaround times while maintaining high-quality standards. With expertise spanning user experience design, communication design, and image design, they are driven by a commitment to creative excellence and fostering collaboration across teams. Portfolio: https://www.behance.net/JavierL
Led the creative development of visual concepts for digital, print, and branding projects, achieving a 95% client satisfaction rate. Collaborated with cross-functional teams to create engaging visuals, resulting in a 25% increase in social engagement. Integrated AI tools into design processes, enhancing workflow efficiency and creative output. Streamlined design workflows, improving turnaround times by 30% for high-volume campaign assets.
Led the visual direction for integrated regional marketing campaigns, enhancing brand visibility across multiple platforms. Conducted an internal crash course on Adobe InDesign, fostering improved team collaboration and design proficiency. Developed an impactful infographic for the Ministry of Transport’s Committee of Supply, recognized by former PM Lee Hsien Loong, significantly boosting campaign engagement.
Contributed to a range of in-house marketing projects, spanning print and digital formats, including online emailers, newsletters, and reports for major conferences across the Asia Pacific region.
Created custom illustrations to expand PayPal’s global web design library, ensuring cohesive visuals across regional websites. Developed visual assets for PayPal webpages, including product pages and campaign landing pages, aligned with brand and UX standards for Pan-European markets.
Design a range of visuals from corporate doodles and pop-up installations to branding, print materials, and marketing collaterals.
Participated in creating corporate pop-up installations for branding purposes. Designed print publications and marketing collaterals. (elaborate what i did and achievement)