Greater Madrid Metropolitan Area
After 20 years developing creative thinking from multiple scenarios for all types of brands, if something I have learned is that the audience does not buy what you do, buy why you do it. From creative direction, copywriting, strategic marketing and branded content, I have specialized in selling through entertainment and the humanization of brands. Every project I lead is articulated on several axes: culture, brand experience, data and crossmedia. Through trendhunting, design thinking and pull marketing, I pursue relevance against indifference. I have a degree in Advertising & Public Relations and Integral Communication from the UCM, a Master in Advertising Creativity and training in UX Writing, audiovisual production, editing and voice-over. Moreover, I have co-created several cultural promoting and production agencies, websites of musical and historical content and literary magazines. In the field of education, I have taught creativity and innovation at EDIT and carried out mentoring and talent hunting as a driver for EAEB. Write me: [email protected]
Creative Content, Innovation & Brand Experience
Strategic planning, copywriting, digital transformation and creative content. Clients: Janssen, AbbVie, Pfizer, Roche, Galápagos, Gilead, Kyowa Kirin...
Tutor in Imagination and Co-creation and Digital Account & Project Management module.
Creative direction, copywriting and branded content of multimediaadvertising campaigns and transmedia communication. Clients: Atresmedia (Atreseries + Antena3 and laSexta CSR), Aena, National Geographic, Verti,TEN TV, Merck or IPG Mediabrands (Initiative and Universal McCann).
EAEB is a pioneer in the segment and reference in the advertising Spanish market. His strength comes directly from the disclosure of Social Networks. Today, the compound is Twitter, Linkedin & Facebook. With more than 20,000 followers across all networks. We do #Socialhunting